Live data from Hacker News

Negative SEO Does Exist

webmarketingschool.com

151–160 of 228 posts

Re: Negative SEO Does Exist

#151

Earlier quoted context omitted.

Why does it matter so much? That's a blog, and a non-commercial one at that. Why do you care so much what your 'link profile' is? Well, besides the fact that it's his prerogative to care about his blog's search ranking, I think the implications are pretty obvious; he's suggesting that if it could happen to him, it could happen to anyone, including someone who does have a commercial interest.

I miss the bit where we have a right to traffic. That's maybe naive, but just like I don't expect customers to beat their way to my door through some act of magic I don't expect visitors to come to my website either. If I want them there I have to go and engage them. That's marketing, building customer relationships and so on. Hard work, and definitely not easy money but it is very hard to assail that from the positi…

I'm really shocked by your naive arrogance in this thread. You can't see beyond your own niche and use case. There is an enormous space of good content where the best method of finding that content is searching the internet, not having a previous relationship with a client/customer. In an earlier comment I gave one of many examples, medical conditions that people don't care about until they get it, and at that point they turn to google to search for information.

Google is effectively a monopoly on this front, and at some level should have an obligation to the common good.

Re: Negative SEO Does Exist

#152
post #2

I'm so happy google did this. For one tiny span of time the SEO world is given a taste of its own medicine. Let me explain: When I crawled geocities and re-hosted it under reocities.com I was trying to achieve something positive. I did not realize how infested geocities had become with spammers, linkfarms and other trash. Probably at least a few million of the accounts were either compromised or somehow tricked into…

So, I hope this stays, as far as I'm concerned google can shut down the disavow tool and those that lived by the sword should die by the sword. It's like an 'own goal' by the bad element in the SEO community. A company I once worked at received Google search penalties about six months before hiring me. I quickly discovered a lot of the spammy links -- their old SEO vendor exploited the shady tactics that Panda/Pengui…

Are they taking their old SEO vendor to court, or are they just going to let them get away with it knowing full well other businesses are none the wiser?

Re: Negative SEO Does Exist

#153

Earlier quoted context omitted.

Why does it matter so much? That's a blog, and a non-commercial one at that. Why do you care so much what your 'link profile' is? Well, besides the fact that it's his prerogative to care about his blog's search ranking, I think the implications are pretty obvious; he's suggesting that if it could happen to him, it could happen to anyone, including someone who does have a commercial interest.

I miss the bit where we have a right to traffic. That's maybe naive, but just like I don't expect customers to beat their way to my door through some act of magic I don't expect visitors to come to my website either. If I want them there I have to go and engage them. That's marketing, building customer relationships and so on. Hard work, and definitely not easy money but it is very hard to assail that from the positi…

I disagree with your second statement. If I run a gas station along a heavily trafficked street, is that a mistake? I have one source of customer; people aren't going to be loyal to my services enough to drive for them. If the traffic on the street lessens, I can lose business.

It doesn't mean it's a bad idea to buy or build the gas station there.

Re: Negative SEO Does Exist

#154

Earlier quoted context omitted.

Ignorance is not a valid defence. Yes, it's harsh, but that's what entrepreneurs sign up for when they start their own business. Directors of companies are held responsible for the decisions they made. Delegating that decision to others does not abrogate their responsibilities. If you are in the SEO industry, please stop hiding behind this. The SEO industry have had ample time and patience to clean itself up (naming…

I am not in the SEO industry, and said nothing in defense of unethical SEO practices. My parents are also very ethical people, and would only do business with others they felt were the same way. Just because someone participated in affiliate marketing in previous years, with consenting partner sites, before it was outlawed by Google, does not make them immoral and irresponsible. And besides paying Google to exist, no…

Well, one of the big lessons of running an internet-based business (or any business, really) is "don't build your business on top of third-party services that you have no contract with or control over."

As you've seen, you can have the rug swept out from under you overnight and there's nothing you can do about it. That's why people are so dismissive of SEO, it (mostly) doesn't create actual value and it's subject to the whims of Google. Your parents fell into that trap.

As jacques said, "the most solid way to grow a business is to find your customers through references and to keep them happy." The old-fashioned way never fails. Get out there and make some people so happy they want to tell all their friends.

Re: Negative SEO Does Exist

#155
post #146

Earlier quoted context omitted.

Forgive me for being stupid, but what does google have to do with all this? It's the last source of traffic that I would think of when it comes to blogging, I could be completely wrong about this but I can't imagine that's the way to to it. What would do it is: interesting articles, a userbase that likes what you write and passes it to their friends, a reputation for quality and useful articles, people linking to you…

This is a rather arrogant comment. Why assume that everyone fits the same niche as you? I once ran a site/blog where I blogged about a particular disease that I have and all of the research I did as I tried to understand it. This means that my content was typically found by people who have just come down with this disease and turn to google to search for information. I did not have a relationship with these readers p…

That's an interesting use case where search traffic and blog posts are an essential complement. Thank you for pointing that out.

Re: Negative SEO Does Exist

#156

Earlier quoted context omitted.

Spammers targeting mattcutts.com doesn't make sense. You are assuming Cutts plays the same SEO-game, and has the same "I have to be number one for my keywords" ambition, which isn't a given. All spammers do by targeting him is giving his spam team more data. mattcutts.com is just bait, no downside if it gets negative-SEO attacked, lots of upside. The more negative SEO that happens, the more data that gives Google. Ov…

You are assuming Cutts plays the same SEO-game, and has the same "I have to be number one for my keywords" ambition, which isn't a given. People do have emotions and act on them from time to time. I don't think it requires any assumptions about Cutts's ambitions, but rather about how much effort it would take an annoyed spammer/black-hat to point some of their tools at the highly visible source of their frustrations.…

"I don't think it requires any assumptions about Cutts's ambitions, but rather about how much effort it would take an annoyed spammer/black-hat to point some of their tools at the highly visible source of their frustrations."

highly visible only in SEO circles. The rest of the world could hardly care less. It certainly wouldn't make any mainstream news bulletin.

"I think history generally shows that staying one step ahead of criminals/spammers/up-to-no-gooders is a never-ending struggle that does not tend towards positive resolution."

Google are not one step ahead, they are always one step behind, reacting to the next thing. One step ahead is dealing with a problem before it even becomes a problem - in chess they call it prophylaxis - defending before you need to defend.

History generally shows bad things prevailing by people sitting back and doing nothing.

What Google have done with spammy link penalties is to change the game SEOers are playing. It's a classic advice of if you can't win this game, change the game. (Similar to Honduras' World Cup football efforts: if you can't beat 11 men, beat 10).

Re: Negative SEO Does Exist

#158
post #151

Earlier quoted context omitted.

I miss the bit where we have a right to traffic. That's maybe naive, but just like I don't expect customers to beat their way to my door through some act of magic I don't expect visitors to come to my website either. If I want them there I have to go and engage them. That's marketing, building customer relationships and so on. Hard work, and definitely not easy money but it is very hard to assail that from the positi…

I'm really shocked by your naive arrogance in this thread. You can't see beyond your own niche and use case. There is an enormous space of good content where the best method of finding that content is searching the internet, not having a previous relationship with a client/customer. In an earlier comment I gave one of many examples, medical conditions that people don't care about until they get it, and at that point…

The problem here is not that 'good content' is not going to be found, it seems to be that in spaces where there is a ton of competition that the competitors are all in some kind of state where they all feel they and they alone have a right to be the ones to engage with the searchers on topic 'x'.

I highly doubt that in the use-case that you envision (which is indeed not one that I had in mind when reading the comment above) where you are providing to the point information about something you care about you'll find that your information gets drowned out by content that has been SEO'd to the hilt. But even if that were the case I'd blame the SEO guys, not the search engine.

Remember how altavista was spammed to death with on-page trickery and google came and it all suddenly was much better. At the time we did not realize that this would come at the price of the destruction of what made the web great, the links that would lead you from one place to another.

The fact that google is a monopoly is our collective problem, not google's, it's only a monopoly because we let them and because - for now - they are still the best way to get to relevant content.

The thing that could happen in your use-case is that someone would end up finding their information somewhere else or that they would engage with someone else. The only case where there would be a loss to them (your hypothetical visitor) is if they would not engage with anybody at all. But that can't really be true since we're theorizing here from the point of view where there is a glut of relevant content competing for a limited number of slots and then regardless of what the criteria are some of those sites will simply miss out on potential visitors.

The only real worry I have here is that the users would not find any relevant content or places to engage at all. And that's far from being proven.

Google does not have an obligation to the common good other than an ethical and a moral one, a real obligation is a legal one and I - in spite of being fairly harshly critical of google on lots of fronts - have no doubt that if they could solve the spam problem in an effective way would not need any prodding at all to go and do that immediately.

Demanding they do better is tantamount to dictating that an advance in technology be made, maybe the problem is harder than it seems?

Re: Negative SEO Does Exist

#159

Earlier quoted context omitted.

Forgive me for being stupid, but what does google have to do with all this? It's the last source of traffic that I would think of when it comes to blogging, I could be completely wrong about this but I can't imagine that's the way to to it. What would do it is: interesting articles, a userbase that likes what you write and passes it to their friends, a reputation for quality and useful articles, people linking to you…

As a Google _user_ I care a lot about this issue. A lot of the technical topics and questions I search for are answered best by blog posts from people who've solved the same issue, or are an authority. I don't want them thrown out with the spam, and I don't want all such content to have to be hosted on sites like Stack Overflow to be findable.

Yes, now we are in agreement. For the users of google it matters, but those are not the people that are currently screaming blue murder, it is the webmasters who had a ton of traffic from google before and that lost it (fairly or unfairly is a case-by-case thing).

If users no longer find relevant content then that is a real problem but I think that in this particular respect your goals and google's goals are very much in alignment. In other words, if they could do better they would.

Re: Negative SEO Does Exist

#160

I think there's a very good argument to be made that negative SEO should be illegal, with punishment/compensation similar to that of slander and libel in the United States. (Which are incredibly specific, due to free speech issues.) Why should slander and libel be illegal at all - why can't anyone say, claim, or publish anything they want whatsoever? If you reflect on that the reason is fairly obvious. Likewise, if n…

Making it illegal where? Worldwide? This is a ridiculous idea.

it's a fairly ridiculous idea that slander and libel are "illegal". Yet when you explore it more deeply, you find some of the laws actually make sense.
Post reply on HN