The title should actually be "How I trick all of you into reading this story". I'm probably not alone in hoping that this story contained some slick hack.
Nice! That will be my next article: How I tricked Hacker News into reading about my writing about how I tricked TechCrunch into writing about my startup.
How I started BetaList
21–30 of 43 posts
Re: How I started BetaList
#22As someone who went through almost the same exact process, these are my tips for getting coverage: -Keep your email brief (three sentences, tops). -Tell a story. Many of the stories on publications like TechCrunch are as much about the founders as they are about the startups. Look for an interesting angle related to yours and pitch it accordingly. -Bloggers have to create several stories a week. Do as much of their j…
I totally agree with keeping the message short. Also I have read from several other sources that telling a story is key. But how are you supposed to tell a story in 4 sentences?
So I don't think it should be that hard. I guess the idea is to _not_ tell everything, but let them directly see the potential of developing on some loose ends of that story.
Re: How I started BetaList
#23I was honestly out to thrash you guys in the comments when i read the title. But the article indeed turned out interesting. I guess this is what people have now termed "growth hacking"!
And don't forget, while it is unethical to intentionally deceive a reporter, a large part of a journalist's job is to vet sources and do some research to make sure claims are true. In reality, blogs make their money on advertising so if they publish downright fabrications or knowingly stretch the truth, they do not care as long as they are getting clicks. In other words, don't feel bad for the blogs.
Re: How I started BetaList
#24The title should actually be "How I trick all of you into reading this story". I'm probably not alone in hoping that this story contained some slick hack.
Nice! That will be my next article: How I tricked Hacker News into reading about my writing about how I tricked TechCrunch into writing about my startup.
Re: How I started BetaList
#25That headline makes no sense.
Re: How I started BetaList
#26The title should actually be "How I trick all of you into reading this story". I'm probably not alone in hoping that this story contained some slick hack.
Re: How I started BetaList
#27As someone who went through almost the same exact process, these are my tips for getting coverage: -Keep your email brief (three sentences, tops). -Tell a story. Many of the stories on publications like TechCrunch are as much about the founders as they are about the startups. Look for an interesting angle related to yours and pitch it accordingly. -Bloggers have to create several stories a week. Do as much of their j…
I totally agree with keeping the message short. Also I have read from several other sources that telling a story is key. But how are you supposed to tell a story in 4 sentences?
Citing my previous example:
Hi,
My name is X and I'm a founding member of [insert name of startup]. We've developed a new way to [do awesome thing phrased as simply as possible, preferably in the context of other popular startups] and are launching today. We like your publication and wanted to give you first crack at a write-up.
Please message me if you're interested and would like more details.
Regards,
Re: How I started BetaList
#28Earlier quoted context omitted.
Nice! That will be my next article: How I tricked Hacker News into reading about my writing about how I tricked TechCrunch into writing about my startup.
+1 Sending a journo an email is hardly an innovative trick. All online journalists have a minimum number of articles they have to publish per day mandated to them, so are quite happy to receive unsolicited suggestions to meet their quotas.
Re: How I started BetaList
#29I was honestly out to thrash you guys in the comments when i read the title. But the article indeed turned out interesting. I guess this is what people have now termed "growth hacking"!
And don't forget, while it is unethical to intentionally deceive a reporter, a large part of a journalist's job is to vet sources and do some research to make sure claims are true. In reality, blogs make their money on advertising so if they publish downright fabrications or knowingly stretch the truth, they do not care as long as they are getting clicks. In other words, don't feel bad for the blogs.
It would be different of course if I swapped out the sites at the last minute, lied to them about how long I've been working on it, etc, etc, but that wasn't the case.
Again, not sure if you were saying you thought it was unethical, just trying to clarify.
Re: How I started BetaList
#30As someone who went through almost the same exact process, these are my tips for getting coverage: -Keep your email brief (three sentences, tops). -Tell a story. Many of the stories on publications like TechCrunch are as much about the founders as they are about the startups. Look for an interesting angle related to yours and pitch it accordingly. -Bloggers have to create several stories a week. Do as much of their j…