As someone who went through almost the same exact process, these are my tips for getting coverage: -Keep your email brief (three sentences, tops). -Tell a story. Many of the stories on publications like TechCrunch are as much about the founders as they are about the startups. Look for an interesting angle related to yours and pitch it accordingly. -Bloggers have to create several stories a week. Do as much of their j…
Great advice here. So many founders pitch their startups by describing the features of their product instead of telling a story. Whenever you're selling something you want to make it as easy as possible for the other person to say yes. You want to remove any concerns. Same when pitching a journalist. Don't let them figure out why your startup is interesting, but explain it. How is your startup different? How is it remarkable? Whether it's the product, team, vision, etc doesn't really matter, as long as you've got something interesting to tell that the audience of the journalist will love to read.
(Founder of BetaList)