Hacker News Board Hacker News, browsed like a classic message board
Live data from Hacker News

Jonathan Ive on Apple's Design Process and Product Philosophy

bits.blogs.nytimes.com

Post reply on HN
Print view View original

1–10 of 36 posts

Re: Jonathan Ive on Apple's Design Process and Product Philosophy

#4

Post by justsee »

> This is part of Steve’s legacy. Deep in the culture of Apple is this sense and understanding of design, developing and making. Form and the material and process – they are beautifully intertwined – completely connected.

This is also true of modern web design. It's easy to work out which designers embody it:

* old-school designer - is still slinging over PSDs with little concern or consideration around multiple screens, technical limitations (is there a webfont available for the typeface(s) etc). Doesn't embody the philosophy Ive expresses.

* modern web designer - provides designs as static HTML, necessary to reveal the 'developing and making' considerations around assets, responsive design experiences etc. Definitely embodies the philosophy Ive expresses.

Re: Jonathan Ive on Apple's Design Process and Product Philosophy

#7

Post by mantraxB »

justsee wrote: post #4

> This is part of Steve’s legacy. Deep in the culture of Apple is this sense and understanding of design, developing and making. Form and the material and process – they are beautifully intertwined – completely connected. This is also true of modern web design. It's easy to work out which designers embody it: * old-school designer - is still slinging over PSDs with little concern or consideration around multiple scre…

I'm sure you can make your trivial point about the intricacies of web design without having to piggyback on Jonathan Ive's interview.

For the record, a lot of the UI prototyping at Apple is done in Photoshop.

It's also done on paper napkins, in Keynote, in Illustrator, in Xcode and with whatever works.

Good designers don't judge you based on what tools you use, and they're not picky about what tools they use. They'd use anything. The important part is how you think.

You can think about all sorts of screens and devices and do it in Photoshop. You can also produce unusable trite crap in static HTML.

Re: Jonathan Ive on Apple's Design Process and Product Philosophy

#9

Post by jshen »

mantraxB wrote: post #7
justsee wrote: post #4

> This is part of Steve’s legacy. Deep in the culture of Apple is this sense and understanding of design, developing and making. Form and the material and process – they are beautifully intertwined – completely connected. This is also true of modern web design. It's easy to work out which designers embody it: * old-school designer - is still slinging over PSDs with little concern or consideration around multiple scre…

I'm sure you can make your trivial point about the intricacies of web design without having to piggyback on Jonathan Ive's interview. For the record, a lot of the UI prototyping at Apple is done in Photoshop. It's also done on paper napkins, in Keynote, in Illustrator, in Xcode and with whatever works. Good designers don't judge you based on what tools you use, and they're not picky about what tools they use. They'd…

It's much harder to do it in photoshop for things like responsive design. Responsive is dynamic and fluid and it's very difficult to capture that in a few static comps. I like this point about web design is very relevant to Ive's point. Apple isn't perfect, and the fact that Apple does web design a certain way doesn't mean other ways aren't clearly better and closer to the values Ive is discussing. Trying to use apple.com on your phone should lead one to the conclusion that apple isn't doing modern web design well.
Post reply on HN