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Ask HN: How to find a marketing co-founder?

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Re: Ask HN: How to find a marketing co-founder?

#12
post #11

Could you give us some more information on your saas project? That might help figure out where to look.

It's (another!) on page SEO tool with few unique features. Not a revolution, just a tool to solve few issues.

One thing you could do is ask for marketing help at various forums. For e.g. you could post it here as another Ask HN - "Ask HN: Help me market xyz.com". Apart from getting plenty of good marketing ideas, you might find your business co-founder.

Other forums I would look at are the ones focused on SEO like inbound.org, growthhackers, trafficplanet, BHW, WF etc

Also, put your email ID and the link to your tool in your HN profile. I'm sure there are plenty of people in SEO here who will be happy to help.

Re: Ask HN: How to find a marketing co-founder?

#13
post #11

Earlier quoted context omitted.

It's (another!) on page SEO tool with few unique features. Not a revolution, just a tool to solve few issues.

One thing you could do is ask for marketing help at various forums. For e.g. you could post it here as another Ask HN - "Ask HN: Help me market xyz.com". Apart from getting plenty of good marketing ideas, you might find your business co-founder. Other forums I would look at are the ones focused on SEO like inbound.org, growthhackers, trafficplanet, BHW, WF etc Also, put your email ID and the link to your tool in your…

good advice, thank you!

Re: Ask HN: How to find a marketing co-founder?

#15

Talk to your developers, friends, etc. Tell them briefly what you are doing, and what sort of help you think you need. Keep it general - you're working on the technology side, you think you'd benefit from a trusted associate on the business side. But try to lean people's thinking away from MBAs - and away from sales or marketing communication - and more to market analysis. Do you or your developer friends know people…

thank you!

Re: Ask HN: How to find a marketing co-founder?

#16
post #6
post #2

It depends. What kind of marketing help do you need for your project at this point?

Someone who could focus on everything (blog, landing pages, twitter etc.) except development, which is my thing.

Do you already have a marketing plan prepared? (And a business plan?)

Re: Ask HN: How to find a marketing co-founder?

#18
post #17

Earlier quoted context omitted.

Do you already have a marketing plan prepared? (And a business plan?)

Sort of - yes.

The reason I ask is to see where you are with the project. If you're serious about it, you'll need more than some ideas jotted on the back of a napkin, and starting from that point is considerably more work than if the business and marketing plans already existed.

I can recommend a few things, depending on what your plans and goals are and, at the very least, some direction. If you'd like to shoot me an email for privacy purposes, I'm at musgrovewebdesignpopd0tc0m.

Re: Ask HN: How to find a marketing co-founder?

#19
1. It's great that you are asking this question. Marketing is an essential part of any start up -- both from creating the product that the market wants and also in promoting it. As a marketer, it's not something I see enough of.

2. Try LinkedIn, startup networking events, social media (Twitter is great to see who is in your area), blogs, etc. You can ask for recommendations as well. Once you have money, start looking at public relations and marketing firms because they often know the industry better, dealing with multiple clients and a staff full of marketers.

Re: Ask HN: How to find a marketing co-founder?

#20
Linkedin, go to local startup meetups or look on meetup for marketing groups that do meetups (there are TONS!).

If you have the connections ask your friends/colleagues/acquaintances for a referral to a marketer they know.

I'm a marketer and I focus on these channels heavily.

If you are able to manage well and are up for the challenge of negotiating, try one of the online co-founder matching sites. They match people from all over but the main issue is always finding someone that shares your passion and will work hard to make the startup live.

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