Earlier quoted context omitted.
This idealism appears to be one reason why he left Apple: http://worrydream.com/Apple/
That's… horrible. It feels like he's under a gag order. I wager this stuff could be useful to all of us, but Apple just clings on this "Intellectual Property" like, like… Well, like any corporation.
He worked for a company out of his own will, and that company paid him in exchange for his work, with the full understanding that all ownership of the work would go to them. I mean, it's not even as if Apple hides that about them- that's one thing they tell you OVER and OVER when you interview with them.
He knew exactly what he was getting into when he accepted to work for them (and did so for many years), and he definitely doesn't seem to mind what he got out of it (salary + the ability to call himself an "ex-Apple employee" and extract the social proof/appeal to authority that comes with it).
I love Bret's work, but this page on his website is very distasteful and comes across as fairly petty.