From my office in downtown Los Altos, I can currently see a FitBit Flex, a FitBit One and a couple of phones -- the randomized MAC address is all that prevents someone bad from tracking them (BTLE scanners/phones are cheap!).
I guess you could still use the 15 minute MAC to track people through a train station or other semi-public space (to gather metrics on where people are coming from and going to). If you had a lot of antennas then you could circumvent the MAC cycling by linking devices in the same area with the same name and similar RSSI...