> Google+ embodied the Internet's cardinal sin: It broke everything it touched I think this is the most important single line of the piece. G+ was pretty broken from the get go despite some promising ideas. But instead of focusing around what was working, Google simply amplified all the broken garbage -- then spread it around everywhere, making everything toxic, cancerous. It's one of those many weird cases where you…
What that does is greatly magnify the influence of a small number of people and completely nullify the influence of a large number of people. At the time I left, there was some institutional awareness of this issue (heaven knows I had shared it enough with the leadership) but the 'fix' (random injection of 'management' was itself not going well).
And all of that to say, that it takes both good people and good structure to make this happen. I realized I wasn't plugged into the organization at a place where I could make that level of change occur. So when I read the article I recognized a bit of self awareness in Sergi at his over sized influence in a negative way on the product, and a dysfunctional organization which could not guide, or if necessary prevent that influence.
The irony is that if Google was as well managed as a place like NetApp under Warmhoven or GE was under Welch, it would mega-corp scary. (Granted it still can be to an extent, but quite extremely so)