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Twitter in talks to buy online music firm SoundCloud

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Re: Twitter in talks to buy online music firm SoundCloud

#42
I don't think Twitter would buy SoundCloud for audio Tweets or podcasts.

Rather, I'd argue that SoundCloud is the #1 source of up-and-coming music on the Web today. Between play and upload information from SoundCloud and mention and trend information from Twitter, Twitter could easily become a content-discovery powerhouse. Information about the "next big thing" will always hold value for marketers, and access to the trendsetters who are consuming the "next big thing" is worth even more.

Between their folded #music attempt based on We Are Hunted and their recent acquisition of Gnip, it's obvious that Twitter are trying to expand and sell their role as a destination for information about the up-and-coming.

That's why they'd buy SoundCloud - Twitter could let marketers learn what's hot next, who's consuming it, and then allow them turn around and sell ads directly to those influencers.

Re: Twitter in talks to buy online music firm SoundCloud

#43

Please buy Soundcloud. They have a great product that hasn't made many improvements in the last couple years. Hopefully an acquisition by Twitter would give them the resources they need to thrive, without too much negative oversight. (Vine is an example of a very successful Twitter acquisition.)

Not sure I agree. I've enjoyed how intentional SoundCloud's updates have been over the last few years without trying to do too much (like every music service ever). The changes have been subtle but useful for both power-users and casual listeners. I think their approach to discovery needs some attention, but definitely wouldn't expect Twitter to be instrumental in helping with that. I'm biased, as I'd hate to see any…

This is exactly how I feel - SoundCloud is one of the best music services out there and I use it to discover the majority of the new artists and music that I enjoy these days. People are also posting awesome mixes and more lengthy content for free. Their mobile app is well thought out, too.

It would be sad to see an acquisition from Twitter, because I think they're going to make it whatever they think they need to compete, which will ruin what SoundCloud is now.

Re: Twitter in talks to buy online music firm SoundCloud

#45
As an individual who enjoys listening to music on SoundCloud, this acquisition would be great!

SoundCloud is an amazing platform for music discovery and streaming. I tried Spotify for a while but I returned to SoundCloud. SoundCloud seems to get “out of the way”. I always find better music you would never hear in regulated mainstream music. There are a lot of talented artists who truly enjoy making good music on the platform that probably deserve to be in the Charts but they cannot afford to get record label deals.

With Twitter behind them, this could mean artists have a chance to get their work discovered faster. I hope this acquisition becomes a reality.

Re: Twitter in talks to buy online music firm SoundCloud

#47
post #35

Please buy Soundcloud. They have a great product that hasn't made many improvements in the last couple years. Hopefully an acquisition by Twitter would give them the resources they need to thrive, without too much negative oversight. (Vine is an example of a very successful Twitter acquisition.)

> [SoundCloud hasn't] made many improvements in the last couple years. What, do you think, needs improvement? I use the application for recording and storing occasional riffs I come up with as private tracks, and to listen to new music from people I follow occasionally. As far as I've experienced, they need not make a big improvement over the site as it is now, but given that I'm not a power user , I might have misse…

The one that annoys me the most is playback. Songs will often stop playing randomly. It only seems to happen with the web client, not the iOS app, but it happens on a lot of different computers and people I have talked to.

Re: Twitter in talks to buy online music firm SoundCloud

#48
post #26

Berlin startup exit, it is dearly needed! We almost have no first generation entrepreneurs here, all we got is basically Samwer brothers.

Berlin has a number of great smallish tech-oriented companies that have been around for a while, like Native Instruments and Ableton AG.

It's interesting, and good for SoundCloud, but I don't think Berlin has any particular need for that kind of "startup" culture, where you create some internet service and sell it.

Re: Twitter in talks to buy online music firm SoundCloud

#49
post #15

I think this could be an interesting move for Twitter. Especially for podcasting, since Twitter started out as Odeo, and pivoted due to lackluster interest in the medium.

What is Soundcloud's relation to podcasting? I'm not familiar.

It is used by many people, I listen the Andreessen & Horowitz's podcast there... https://soundcloud.com/a16z

Besides that, it is also the perfect app to upload and share fart sounds...

https://soundcloud.com/royalty-free-musicfactory/fart-sound-...

Re: Twitter in talks to buy online music firm SoundCloud

#50
It's going to be funny when we reach the end of this social road and we're all back on myspace essentially. Customizable personalized spaces where we share music, videos, and pictures of food.

Tom Anderson is my hero. The guy lives on a new beach every week while Zuckerberg is working 24/7 to rebuild myspace.

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