UX Crash Course: User Psychology
thehipperelement.com
UX Crash Course: User Psychology
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Re: UX Crash Course: User Psychology
#2Thanks. It's a good quick run-through with the fundamentals and lives up to the title. I wish there would be simple and short illustrative examples/case-studies - or links to it - in the lessons to prove each point.
Re: UX Crash Course: User Psychology
#3My psychology is unfortunately different than most users, which means UI's suck for me nowadays.
I want more information on screen, more settings, more logic.
The UI trend however seems to be less information on screen, less settings, and more "The UI knows better what you want than you do" :(
Re: UX Crash Course: User Psychology
#4I'm really not quite sure what to make of this advice:
http://thehipperelement.com/post/86991518680/daily-ux-crash-...
> If your marketing department wants to know anything about why the user is cancelling, put it in the form. Two pages of boring questions is a great way to reduce conversion.
> Break the form into many pages so it takes longer. Include links to FAQ pages. And avoid using defaults; it maximizes the number of conscious choices for the user.
> Ask them to explain their reasons for cancelling, and require at least 100 letters of text. Explaining is hard when your reasons are emotional.
Really? Obviously I don't want to make it too easy for users to cancel, but to make it too hard just seems petty to me. Asking them to fill out the reasons for cancellation is a great idea (and worked really well for us), but forcing them to write at least 100 letters is just horrible.
Also, there are some users that you really do want to cancel. You know, the ones that suck up twice as much support as anyone else and complain incessantly.
Surely its more important to be focusing on why users are cancelling, not luring them through a maze of "two pages of boring questions"? Does anyone reputable actually do this?
There is a sweet spot somewhere in between, but this seems to be irritating and would just make me want to write complete junk responses.
Re: UX Crash Course: User Psychology
#5I'm really not quite sure what to make of this advice: http://thehipperelement.com/post/86991518680/daily-ux-crash-... > If your marketing department wants to know anything about why the user is cancelling, put it in the form. Two pages of boring questions is a great way to reduce conversion. > Break the form into many pages so it takes longer. Include links to FAQ pages. And avoid using defaults; it maximizes the nu…
Author here.
I agree. After a few minutes of after-thought I have updated the article to reflect this feedback.
Thanks, everyone. I appreciate the input.
Re: UX Crash Course: User Psychology
#6I'm really not quite sure what to make of this advice: http://thehipperelement.com/post/86991518680/daily-ux-crash-... > If your marketing department wants to know anything about why the user is cancelling, put it in the form. Two pages of boring questions is a great way to reduce conversion. > Break the form into many pages so it takes longer. Include links to FAQ pages. And avoid using defaults; it maximizes the nu…
"Designers, if you call yourself a “UX Designer”, you’d be the dev who called themselves a “Variable Declarer”."[0]
Anyone who thinks they are a UX Designer who wants to make the cancellation process as hard as possible obviously has a very shitty product if the only way to retain your users is to try and make them fill out forms with minimum values. Really, 100 characters? "aksfwejfjwefjwewefj" will be all you get, you evil shit.
[0] https://twitter.com/iamdevloper/status/448918439793815552
Re: UX Crash Course: User Psychology
#7I'm really not quite sure what to make of this advice: http://thehipperelement.com/post/86991518680/daily-ux-crash-... > If your marketing department wants to know anything about why the user is cancelling, put it in the form. Two pages of boring questions is a great way to reduce conversion. > Break the form into many pages so it takes longer. Include links to FAQ pages. And avoid using defaults; it maximizes the nu…
Author here. I agree. After a few minutes of after-thought I have updated the article to reflect this feedback. Thanks, everyone. I appreciate the input.
> Also, it should NEVER be difficult to cancel. Just time consuming. And to be super clear "time consuming" to me is about 5 minutes.
As a user, I hate you for that.
Re: UX Crash Course: User Psychology
#8My psychology is unfortunately different than most users, which means UI's suck for me nowadays. I want more information on screen, more settings, more logic. The UI trend however seems to be less information on screen, less settings, and more "The UI knows better what you want than you do" :(
Can you give an example of an case where you want more settings instead of more suitable UI for your needs?
Re: UX Crash Course: User Psychology
#9I'm really not quite sure what to make of this advice: http://thehipperelement.com/post/86991518680/daily-ux-crash-... > If your marketing department wants to know anything about why the user is cancelling, put it in the form. Two pages of boring questions is a great way to reduce conversion. > Break the form into many pages so it takes longer. Include links to FAQ pages. And avoid using defaults; it maximizes the nu…
"Designers, if you call yourself a “UX Designer”, you’d be the dev who called themselves a “Variable Declarer”."[0] Anyone who thinks they are a UX Designer who wants to make the cancellation process as hard as possible obviously has a very shitty product if the only way to retain your users is to try and make them fill out forms with minimum values. Really, 100 characters? "aksfwejfjwefjwewefj" will be all you get,…
On second thought, I might agree with you. I have added a note to that article to clarify.
Re: UX Crash Course: User Psychology
#10I'm really not quite sure what to make of this advice: http://thehipperelement.com/post/86991518680/daily-ux-crash-... > If your marketing department wants to know anything about why the user is cancelling, put it in the form. Two pages of boring questions is a great way to reduce conversion. > Break the form into many pages so it takes longer. Include links to FAQ pages. And avoid using defaults; it maximizes the nu…
"Designers, if you call yourself a “UX Designer”, you’d be the dev who called themselves a “Variable Declarer”."[0] Anyone who thinks they are a UX Designer who wants to make the cancellation process as hard as possible obviously has a very shitty product if the only way to retain your users is to try and make them fill out forms with minimum values. Really, 100 characters? "aksfwejfjwefjwewefj" will be all you get,…
I think there is a difference between a designer and a UX designer. I meet both kind regularly. The designer is still print-focused and can't wrap his/her head around the fact it's no longer possible to force how something should look. They think 'the look' is what design is about. Often they work from their ivory tower and their idea of communicating is 'sending the PSD'. This kind of designer (and agency) is going the way of the dodo but they still exist.