Earlier quoted context omitted.
They're not. They're actually paying for the del... illusion it brings. Just further proof that marketing doesn't actually need a product to succeed.
Maybe I should start selling Läce Oxygen, the better breathing experience certified to be fresh as it was extracted directly from a sealed room filled with plants. Don't breathe secondhand air from the mouths of peasants! Get Läce Oxygen! :/ EDIT: I was kidding, folks. ^^;
I know you were kidding, but that doesn't mean you couldn't make a lot of money with that idea.
Ridiculous products can make tons of money.