Did anyone notice his rationale for why people should brave the dangers? "Death can find you anywhere, even in Europe"
As a marketer he is missing the point though... his competition is not Europe... it is Namibia. Namibia is just better than Niger... and the Kalahari a bit more pretty than the Sahara. The Kalahari offers a lot of contrasts in the views it provides. I don't think Niger could ever match that. Then you add the danger on top of it... and it's pretty much game over.
Add Botswana to the list, with very nice game reserves (central Kalahari, Okawango, Chobe National park, Victoria Falls close). Expensive, though, but with a very good security track record for tourists.