I will admit, though, that CHEP are the best when it comes to quality (other than iGPS, perhaps). They are far less likely to have splinter, warp, and degrade. They are also much more resilient to the abuse that the supply chain puts on them.
An important point to remember is automation. The logistics industry is becoming more and more automated. Consistent, high quality pallets are becoming a must. The typical hi-lo is becoming less and less common, while in its place are robotic automated guided vehicles, distribution conveyors, and high-bay storage and retrieval machines. I know from experience how much pain and frustration is caused by broken stringers, splinters, and warped whitewood (in our industry, we call them GMA pallets [Grocery Manufacturers Association]]. Literally days of lost time annually, which can equate to millions of dollars.
I have no real opinion about what the best direction is. You either fork out more up front for the good stuff (with all of its politics), or you just deal with the bad quality and inconsistencies of whitewood.
I have to say, this was a very interesting article...a nice change from Python 2.7 vs. 3.X!