Think twice before naming your new programming language

This is related to most F/OSS projects having a crushing deficit in the marketing skills department. Notice how most don't have a visual identity, either? And how they typically launch mostly undocumented, on somebody else's website?

I had a checklist for launching A/Bingo, and held off on it for a week past when the code was ready, because the marketing wasn't. Logo, slogan, landing page, usage documentation, install documentation, live demo, domain name. It practically killed me because I was/am proud of that project and wanted to start collecting feedback but I know it won't spread if I don't do a proper job of it.

There is no point in spending dozens or hundreds of engineer hours on a project if it languishes in obscurity because you were too disinterested to, e.g., put a logo on it. (Mine cost $210. Cheap at the price!)

Incidentally, even if you can't get the exact match domain .com domain name for your project, for OSS everyone is just going to Google you anyhow. Name the project well and you will rank for your own name very, very fast as a consequence of your normal marketing activities, since good OSS tends to collect authoritative links with laser focused anchor text.

In the words of Rich Hickey - It's a ploy on closures and is supposed to be pronounced as cloSSure (and the domain was available; fulfilled his requirements of combining c for clr, j for java). Many have been spelling it as cloJure, even stuart halloway(author of the only book available on clojure) has couple of podcasts with cloJure pronounced with the emphasis on J.

my little rant aside, the name(in context to the article) is instant seo juice. input just one word and google spits everything clojure, no distractions from random links.

I have taken a mid way to pronounce clojure - clozure.

I agree that J and R are (and will be) very hard to search for, but not Factor. If/when the language becomes popular, a Google search for "factor" will be dominated by results that relate to the programming language.