The new VirginAmerica.com

Looks sexy I dig it. Good use of Vine embedding, and the pocket pass is something I would use.

This is slick.

Virgin has been my favorite airline for some time, but now just went up 3.14 notches.

I love this. The boarding pass design is a nice touch, although I still feel like I'm going to fold it in a hurry to get it out of my hands and not in the way they intend.

When I saw their new boarding pass I just had to laugh. Someone awhile back went and redesigned Delta's boarding pass[1] and got a lot of crap over it for not taking into account why the boarding pass was the way it was.[2][3] But apparently someone at Virgin was taking notes.

[1] http://passfail.squarespace.com/

[2] http://blog.timoni.org/post/318322031/a-practical-boarding-p...

[3] http://www.ryanholiday.net/this-is-what-real-analysis-looks-...

Just did a sample booking, and was very impressed. Some notes:

1) Some elements seem too far apart on a wider screen. Usual victim of responsive design without a max width.

2) The loading between steps is damn snappy, but feels slow sometimes due to the lack of an activity indicator. Slow is a relative term, but I instantly felt like I had done something wrong or the page wasn't responding.