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Treat Open Source Like a Startup

hacks.mozilla.org

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Re: Treat Open Source Like a Startup

#2
Open source is no different than any project or business. Marketing matters. Design matters. Name / Brand matters.

We (engineers) do ourselves a disservice by dismissing the 'soft' parts of gaining mindshare.

There are a bunch of image loaders on Android. My personal technical preference may be Android-Universal-Image-Loader, but it sure is a heck of a lot easier to tell people to download Picasso. And when they google 'Android Picasso', they are going to land on Square's awesome landing page for it. It's not a coincidence that it has become one of the most popular options.