A $300 consumer product that promises to help one be more "mindful" & "present" more "efficiently" than plain old meditation. What is sad is the irony in all of this. What's sadder is that I want to buy it... Might be brilliant on their part. Corporate consultant gurus are making quite a nickel telling execs to be more "mindful" & "present". Might be an opportune time to break into the market and displace some spirit…
As an aside a friend once described capitalism as 'viral' in that everything can be looked at through its eyes, packaged and sold, and that's why it can be so hard to change, even radical movements to disrupt it are packaged and sold, think Che Guevara t-shirts. It's fascinating to see.