Earlier quoted context omitted.
So you're saying all ads are 'paid links', except I presume Adsense ads. That sounds fair and reasonable.
No, but if you're selling something that transfers PageRank you are (in the eyes of Google) selling links. It's that simple. http://googlewebmastercentral.blogspot.com/2013/02/a-reminde... > Selling links (or entire advertorial pages with embedded links) that pass PageRank violates our quality guidelines, and Google does take action on such violations. It's an easy test: if the advertiser isn't OK with you not transf…
You can't buy links, but you can if you do it from us. What a scam.
If pagerank can't differentiate "blackhat" seo links from organic links it probably needs fixing.
In regards to this article its a bit strange. Reading the email its pretty obvious how it went down:
Company hires dodgy seo company who sets up a bunch of links
Google detects it, sends out warning listing all links to their site
Company mass emails every site owner with links pointing back at them
I don't think they were really asking the links to be removed from the authors site at all, it was aimed at someone completely different. All they had to go by was the referrer and the link.