Earlier quoted context omitted.
When SEOs break the quality guidelines of all major search engines (not just Google), then they might need to do some work to clean things up if they get caught. This still seems to be missing the point. As I understand it, sites that are not doing anything in the realm of SEO can get penalized because of the actions of people outside of their control. If the wrong sorts of sites (however defined), sites outside my c…
"If the wrong sorts of sites (however defined), sites outside my control, are linking to my site, why am I penalized, and why should the burden be placed on me to go fix it?" Well, if a website was link spamming then it seems appropriate that the site should attempt to clean up the spam they made before they can rank well in Google again. Otherwise it's not fair to the other websites that have been trying to rank fai…
So if Bing wants to rank Bing.com higher than Google.com on the keyword "Search Engine", all they need to do is to pay link farms to link to Google?
Like everything this could go both ways. If you penalize sites for having links from link farms, what is stopping your competitors from paying link farms to link to your website? or worse yet, some link farm owner comes up with an ingenious idea to hold other websites hostage until they pay up?
It would be more understanding if Google din't have any other resources on hand to make smart decisions but heck you guys have hands on realtime experience with most traffics via Google Analytics, Google Adsense and even DNS. All these resources and can't even distinguish a link farm from a legitimate site? Doesn't sound believable.