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User Onboarding

useronboard.com

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Re: User Onboarding

#31

Post by tsieling »

ghiculescu wrote: post #20

I thought it would be interesting to see how http://www.useronboard.com/ stacks up, based on some of the feedback dished out in those teardowns. Some quick notes, based on http://i.imgur.com/mIwr3TS.png , and assuming that the goal is to sell copies of the book. - There's no call to action at all - Assuming someone who lands here would have some idea of what user onboarding is, the page doesn't say specifically how t…

> There's no call to action at all

There's a giant blue button that says Check out the Book

Re: User Onboarding

#32

Post by jamestanderson »

tsieling wrote: post #31
ghiculescu wrote: post #20

I thought it would be interesting to see how http://www.useronboard.com/ stacks up, based on some of the feedback dished out in those teardowns. Some quick notes, based on http://i.imgur.com/mIwr3TS.png , and assuming that the goal is to sell copies of the book. - There's no call to action at all - Assuming someone who lands here would have some idea of what user onboarding is, the page doesn't say specifically how t…

> There's no call to action at all There's a giant blue button that says Check out the Book

This is getting really nitpicky, but it's below "the fold." So it might as well not be there for some users.

But getting people to buy the book might not be the primary goal of the website, or the home page. It's probably to show off the reviews and teardowns, which it does a great job of. I think it's perfectly acceptable to have the secondary purpose of the site, buying the book, a bit out of the way.

Re: User Onboarding

#35

Post by samuelhulick »

dfc wrote: post #14

The breakdown of the OKCupid process has these two comments about illustrations: 1. Illustration of smiling high confidence person draws you in. 2. The illustration feels a bit flat and 'uncanny-valley-ish.' it leaves an impersonal impression, but that might be the intent (i.e. you get the personal stuff when you log in) Would you be surprised to learn that these comments are about the same illustration? I was. I cli…

I appreciate the critique, but it's not like an object can't have more than one quality. :) In this case, an illustration was both crudely presented while simultaneously being more personable than, say, a block of text. I'm not sure where the "gotcha" here is.

Re: User Onboarding

#39

Post by samuelhulick »

alaeri wrote: post #24
samuelhulick wrote: post #2

Hi everyone! I just saw a bunch of tweets linking to my site and traced it back here -- I'm the person behind this site and if anyone has any questions, I'd love to answer them here!

Hey, I love your website. I've been through half of the teardowns. Have you ever thought about doing the same things for mobile apps?

I agree I should do more of them, but Pocket (http://www.useronboard.com/how-pocket-onboards-new-users/) and WhatsApp (http://www.useronboard.com/how-whatsapp-onboards-new-users/) were both mobile.

Re: User Onboarding

#40

Post by novaleaf »

tsieling wrote: post #31
ghiculescu wrote: post #20

I thought it would be interesting to see how http://www.useronboard.com/ stacks up, based on some of the feedback dished out in those teardowns. Some quick notes, based on http://i.imgur.com/mIwr3TS.png , and assuming that the goal is to sell copies of the book. - There's no call to action at all - Assuming someone who lands here would have some idea of what user onboarding is, the page doesn't say specifically how t…

> There's no call to action at all There's a giant blue button that says Check out the Book

it's below the fold. dunno if the parent noticed it or not..
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