Earlier quoted context omitted.
If that's they way you want to look at it. I don't do business with that kind of person, That is reality my friend. The customer and market determine the value, not the creator. You can choose to ignore this, but if you compare successful and unsuccessful startups, it usually comes down to the fact that the customer believes that the creation adds value, nothing more.
If you sell an individual on a perceived value that's higher than what you know they'll actually receive, that's dishonest, no matter how you try and dress it up. How you couch that reality doesn't change what it is, and that's why I won't do business with that kind of person.
I'm suggesting that just because you think your creation is worth 19.99, doesn't mean it is. Often it means it is less, but just as often you'll find that the market thinks it's worth much more.
If you don't price it right, it could be detrimental to your business.
For whatever reason you seem to be fixated on this Amway/Herbalife deal. All I'm saying is that both those companies are obviously showing value to somebody, because otherwise they wouldn't be around. How they manage to do that is worth studying.
Suggesting that everyone that doesn't see things your way - including myself, and pretty much 80% of major corporations - is unethical is rather immature, to be frank.