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How I'm using Twitter to acquire 100 uniques a day for my startup

trevorstarick.com

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Re: How I'm using Twitter to acquire 100 uniques a day for my startup

#11

Post by trevorstarick »

josefresco wrote: post #6

Wondering how much of this new traffic converted into customers...

Quite a bit but that might be because of our market. We're a P2P travel / sharing economy metasearch engine and the demographic we aim to target seems to enjoy traveling without burning a hole in their wallets. I'd like it to be a higher but its passive growth hacking with almost a $0 customer acquisition cost.

Re: How I'm using Twitter to acquire 100 uniques a day for my startup

#15

Post by trevorstarick »

vidarh wrote: post #8

Have you considered what potential there is for scaling in up? Because if all you are getting that way is 100 uniques a day, the effort involved sounds like it'd make it a net loss compared to simply buying the traffic via paid advertising. If the tweets continue to generate additional referrals down the line, then of course it might change. But frankly, having seen the travel space up close, I find this system more…

It's something I've thought about and both our current investors and potential future investors have mentioned that this could be a product on its own. If I were to scale it up and turn it into its own startup I'd want to make sure not to saturate the tweetosphere with it or there's no benefit over the competition. I'd also probably license it out to early stage startups instead of bigger companies because no one wants to be spammed to by the next HP, Apple or Dell computer when you ask for suggestions from friends.

Re: How I'm using Twitter to acquire 100 uniques a day for my startup

#18

Post by trevorstarick »

shawabawa3 wrote: post #16
mikkom wrote: post #10

"How I'm spamming Twitter to acquire 100 uniques in a day"

To be fair, if you post a question on twitter you can hardly call it spam if someone answers it, even if it's with their own product

A question of ethics. I could have written it to be as flexible with its replies as possible but I didn't want it to look like spam. Even now the odd tweet gets passed but it occasionally makes for a laugh as the replies I'm giving make no sense based on the question.

Re: How I'm using Twitter to acquire 100 uniques a day for my startup

#19

Post by chippy »

The thing to remember here is that the replies are being crafted by a human. It's a very sensible thing to do.

If you were to use the same procedure but send the replies off using a bot and the API, then I believe that it would be against the Twitter ToS.

Re: How I'm using Twitter to acquire 100 uniques a day for my startup

#20

Post by mikkom »

shawabawa3 wrote: post #16
mikkom wrote: post #10

"How I'm spamming Twitter to acquire 100 uniques in a day"

To be fair, if you post a question on twitter you can hardly call it spam if someone answers it, even if it's with their own product

I think the question is, how spammy would you think if 1000 other people would do the same? How relevant would the answers be if every answer would have 100s of answers from bots that are advertising their service?
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