As a member of the Chrome security team and one of the original instigators for this experiment, yes the whole point is to prevent phishing. The fact is that phishing is one of the most common attack vectors for most people, and the way the URL is currently displayed does very little to protect them. So, we're experimenting with ways of displaying the essential information (origin and TLS state) as clearly as possibl…
Is it? What are the numbers?
So many annoying things are done in the name of "security" without much justification (both online and in real life); Chrome removed the protocol for no reason and Firefox felt obliged to do the same, and now we're removing the whole url just to help folks who can't be bothered to read it?
Another comment suggests "source code highlighting" for the url, where the actual domain would be emphasized while still showing the whole url: what are your thoughts on this?
(Disclaimer: I have not tried the Chrome version in question so I very well may not know what I'm complaining about.)