61–70 of 88 posts
Are there any ad networks that don't track the people looking at your site? That would be a valuable feature to me.
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Hi Todd. I just asked a competitor for his company's policy on App Store browser hijacking [1]. I.e. Ads that automatically open iTunes or Google Play. What is your company's policy regarding this extremely shady underhanded practice? https://news.ycombinator.com/item?id=7675109
Why is this shady? If I intentionally click on a link to an app, why would I not want that link to open the App Store?
I'm seeing this practice increasing and spreading. It must be effective.
I've seen it on some big web properties. The other day I was browsing the Guardian and boom, iTunes opened. If spent some time afterwards on my PC and Fiddler duplicating the views using a faked user agent to watch the redirects and cookies. It is slyly done. Normally it only happens once per session. They drop a cookie so that they don't persistently annoy the user, just once in a while.
Todd from @BuySellAds here. An ideal setup is one in which you utilize about a handful of different companies in the "Tier 2" position. Probably no more than a handful though, because after that it gets hard to manage and rather convoluted. Tier 1 is your directly sold ads (stuff you sell on your own directly to an advertiser or through a company like BuySellAds). Tier 2 is where the AdSense's of the world will live.…
Tier 1 is definitely the way to go - on the site I run, which I see as being great content with a high-value audience, we can direct sell an ad for 6-8x what we'd pocket from Google for the same real estate.
Todd from @BuySellAds here. An ideal setup is one in which you utilize about a handful of different companies in the "Tier 2" position. Probably no more than a handful though, because after that it gets hard to manage and rather convoluted. Tier 1 is your directly sold ads (stuff you sell on your own directly to an advertiser or through a company like BuySellAds). Tier 2 is where the AdSense's of the world will live.…
We've noticed a decrease in tier 1 advertisers over the last 18 months. We get a million+ uniques per month and are very picky about the ads we run. The decrease in tier 1 has been small businesses who have become concerned that their ads may be misconstrued as 'link buying' and will cause them to be penalized in Google's search so all that is left for us are the large brands. Many of the small businesses had been ad…
I'd love to see if we can help debunk your advertisers' fears.
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We've noticed a decrease in tier 1 advertisers over the last 18 months. We get a million+ uniques per month and are very picky about the ads we run. The decrease in tier 1 has been small businesses who have become concerned that their ads may be misconstrued as 'link buying' and will cause them to be penalized in Google's search so all that is left for us are the large brands. Many of the small businesses had been ad…
That's scary. Do Google really penalise companies who buy advertising from other sites other than via Google Adsense?
I have a close friend who went from AdSense to BuySellAds Unreserved and saw a spike in CPM of c. 60-70%, with quality ads (I think he said these were primarily retargeting driven). I don't think he is going back to AdSense.
You could try Publir.com. (Disclaimer: I'm cofounder.)
p.s. The landing page makes me confused on exactly what it is that your site does.
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We've noticed a decrease in tier 1 advertisers over the last 18 months. We get a million+ uniques per month and are very picky about the ads we run. The decrease in tier 1 has been small businesses who have become concerned that their ads may be misconstrued as 'link buying' and will cause them to be penalized in Google's search so all that is left for us are the large brands. Many of the small businesses had been ad…
What's scary about that is that your advertisers' perception seems to be hurting your business, but for something that (by all reasonable imagination on my side...) shouldn't actually be true. I'd love to see if we can help debunk your advertisers' fears.
I'm afraid the issue is not as black and white as I'd like it to be.
I do not believe that Google would intentionally punish sites for buying legitimate advertising.
The best thing to do is to build relationships with 5-9 high quality ad platforms and waterfall them through passback tags, one to the other.
Good platforms include, but are certainly not limited to:
AOL x+1 AppNexus Turn MediaMath AudienceScience Criteo The Trade Desk
If you're lucky, you can satisfy all requests without sending a single impression over to AdSense.
If your domain is delivering fewer than 100m impressions monthly, it's unlikely that the companies noted above will be keen to put personnel on your account, and may not be able to work with you at all.
However, with intelligent switching, keen arbitrage, and an aggressive performant waterfall (e.g., you never actually want to pass a request to more than two or three of these or you'll see packet loss that exceeds the positive delta you'd have obtained by accessing yet another ad platform) you can do very well without using AdSense. The company I mentioned below, Publir, was cofounded by me about five years ago and does what we think is a rather good job of this. Sites like The Atlantic and others use us for their ads.
We're also terrific fans of BuySellAds, whose self-serve platform is second to none. There, your goal is simply to do direct outreach to advertisers likely to covet your audience. Even the finest brand-name publishers only sell about 30% of their ads this way, though, so your expectations ought not be too high.
You could try Publir.com. (Disclaimer: I'm cofounder.)
This doesn't look like an AdSense alternative. I think most people are looking for something that they can click a button, get a tag they can drop in their page, and earn a few dollars a month to offset the cost of hosting. Your site looks like something catering to large publishers. p.s. The landing page makes me confused on exactly what it is that your site does.