I see this as an interesting business lesson for startups, but even more general. First, what a great marketing angle, a self-cleaning car, how cool is that! I imagine 6 o'clock news stations across the country showing clips from this video tonight. Second, what a great up-sell opportunity. Now every oil change service done by Nissan can include a new $50 charge (or whatever the market will bear) for re-applying the…
Even better, they didn't actually develop anything. Ultra Ever Dry ( http://dry.technology/index.html ) has been around for a while now. It is pretty remarkable. The only downside is that it needs to be reapplied (and it cannot be used on windows). It wears off at a rate depending on how much abuse it takes - anything rubbing on it will hasten its decline. EDIT: To dvcc's point below, this sounds very negative. It is…
Reapply ever 5000 miles when you rotate the tires, and use RainX on the windows.