Earlier quoted context omitted.
I think that's being rather harsh - to me it's trying to link a Trello style community/team tool on top of Github. And as someone who has tried to get a largish team, including non developers, to collaborate using existing Github features this might well be a good idea. Also the name - very few domain names seem to have much connection with the domain anymore, picking on this crowd for having a weird domain name hard…
Thanks. :) I posted this below, but in case you missed it, we agree. We have a new landing page getting ready to launch. Here's a preview of what we're working towards: http://screencast.com/t/IZnoWChXyQ
That being said, I don't think this is a feature set for Github issues. This is not an open source concern; it's a business concern and I don't think business should drive Github.
So a third party integration is perfect for this. Is this something on the roadmap of waffle.io?