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A simple way Google could have avoided fucking up Google+

scottporad.com

21–30 of 116 posts

Re: A simple way Google could have avoided fucking up Google+

#21

If 100% of Google Reader users enthusiastically adopted Google+, would that have even come close to what they were hoping to ultimately get? That's probably a rounding error by Facebook's usage numbers.

I disagree. People who used Reader were early adopters and influencers. Perhaps it was only 8 million users from Reader, but they would have had a multiplier effect.

Re: A simple way Google could have avoided fucking up Google+

#23
post #4

Big assumption that people who were not Google+ users would tolerate having to join it just to continue using Google Reader. A lot of people would have just been pissed off that "G+ is borging google reader just like it is everything else".

No joining necessary, they just move your reader account into G+ and slowly people start using it for more than an RSS reader.

You clearly (somehow) haven't had Google try to convert one of your Google accounts into a G+ account before, or you've forgotten. There's a whole process involving your real name, a picture, profile, importing contacts, etc., etc.

Re: A simple way Google could have avoided fucking up Google+

#24
Maybe my history is wrong, but wasn't the social "feed" largely pioneered by ex-google employees (Bret Taylor, Paul Buchheit, etc)?

IIRC, facebook was all about the "wall" before friendfeed. Google has already gotten real names and identity from Google+, but I can't help but think the key insight into social existed at google before anyone had talked about Google+. Google+'s big mistake is being too late. The product is perfectly fine.

Re: A simple way Google could have avoided fucking up Google+

#25
post #17

It was actually a really good product, but the thing has had zero traction with real people. If no one uses a product then it's clearly providing no value. That's pretty much the definition of a bad product.

Not quite true. A good product can be poorly marketed/integrated and therefore never used.

Re: A simple way Google could have avoided fucking up Google+

#26
post #17

It was actually a really good product, but the thing has had zero traction with real people. If no one uses a product then it's clearly providing no value. That's pretty much the definition of a bad product.

'no one' is an exaggeration. If only a few people use a product, it can still be a hidden gem. I'd say the later users drop out in a sales funnel, the less the value of the product - but when there aren't sufficiently many users coming into the funnel, other reasons could apply.

I agree with OP on this though - Google simply didn't push enough features people actually want the most, and those that they pushed usually lacked polish.

Re: A simple way Google could have avoided fucking up Google+

#27

Big assumption that people who were not Google+ users would tolerate having to join it just to continue using Google Reader. A lot of people would have just been pissed off that "G+ is borging google reader just like it is everything else".

I was looking forward to G+ revamping the core functionality of Google Reader. But it didn't really do anything after it reached "Facebook wall with circles" stage.

I used to be a Google fan for many things. but that was conditional on execution. They just seem to start things and then abortively stop them short of completion, over and over again. Then revamp the appearance or something a couple of times and let it rot until it's deprecated, or they crank up the prices. I don't understand how so much money and talent can help so many visionary ideas just stall and get clubbed to death.

Re: A simple way Google could have avoided fucking up Google+

#28
post #17

It was actually a really good product, but the thing has had zero traction with real people. If no one uses a product then it's clearly providing no value. That's pretty much the definition of a bad product.

In the real world, the quality of a product isn't the only criterion influencing adoption/market share: There's also

- price and cost (doesn't really apply here, though)

- marketing and image

- critical mass and network effects

Therefore, your conclusion is invalid.

Re: A simple way Google could have avoided fucking up Google+

#29
post #8

This is the way I've been using Facebook for years. Most of the publications I follow have FB pages to which they submit their most pertinent content (for small publications and individual authors this usually ends up being every story or post). I can skim what's new and get other recommendations from people that I know. With a little bit of work I can also filter down what I see to just the people whose opinions I c…

I totally agree that Facebook is shooting themselves in the foot. Already we see publishers and brands moving away from Facebook to platforms (e.g. Twitter, Instagram) where all their content will be seen.

Re: A simple way Google could have avoided fucking up Google+

#30

If 100% of Google Reader users enthusiastically adopted Google+, would that have even come close to what they were hoping to ultimately get? That's probably a rounding error by Facebook's usage numbers.

I disagree. People who used Reader were early adopters and influencers. Perhaps it was only 8 million users from Reader, but they would have had a multiplier effect.

Maybe. But many of us are early adopters on Google+, because many of us are early adopters of all kinds of technologies. How effective have any of us been? I've got a ton of connections on Google+, but they're mostly other software developers or enthusiasts. All my real friends who are actually on Google+ created accounts and then apparently forgot they had them and never post. Probably because I'm the only person they know who was using it, and as awesome as I am (jk), one person is not enough to get someone to use a social network.
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