I know I'll probably absorb an 8 point hit to my karma for saying this, but all the innovation around how to monetize free software is a bullet point that it doesn't work. I have been considering building my own home lately and while at the hardware store, i picked up a thick book of home plans. As I flipped through, I realized, this isn't a book of home plans, it's a catalog for plans that you can buy. So I thought,…
Actually, it's a book of dreams. Most folks who buy that book will never build a house, but they'll look at that book and dream about doing so.
Many books/publications are much the same.