Kind of ironic that you're making this statement on this thread. The Net was indeed supposed to democratize the world, including, presumably, politics. A candidate would then be able to run a bootstrapped, grassroots campaign.
But, that didn't happen, and for reasons very similar to the subject: entrenched interests use their money to continue advancing their own agenda through the media, other corporate gatekeepers, and regulatory capture.
It will soon take $1B to run for the presidency, and about as much to pay ISPs in order to launch a competitive streaming company.
So, you might just have it backwards: the current rules have to change in order to allow for a viable bootstrapped candidate. This, instead of such a candidate miraculously making her way to success, then changing the rules.