Earlier quoted context omitted.
Hm, I'm hearing that a lot. Is $2,345 really that little? I've been living near the poverty line by choice, and $2,345 lasts me about two months. In either case, I guess it would turn off half the visitors if I just changed the price right now.
Yes, it's too little. Remember patio11's advice: you are not charging what the work or time is worth it TO YOU, you are charging what your output is worth it TO YOUR CUSTOMER :) Also, having a starting price in the 10k+ range will help weed out bad apple customers. Trust us when we say that you want fewer high quality customers than a lot of pain-in-the-neck customers. Finally, charge 1/4th upfront like another poste…
If I were to have one suggestion it would be for his site to spell out some parameters about what a prototype is so there are no later arguments.