Cool idea, but it seems to target a pretty narrow demographic: - wealthy enough to live in NYC and buy at least one cup of coffee every single work day - cheap enough to want to save a few bucks a month on coffee - can't be bothered to carry a credit card around every day - can be bothered to carry a smart phone around every day - trendy enough to frequent NYC coffee shops - untrendy enough to be seen using "coupons"…
I'm curious if the discount being offered to individual coffee shops is negotiated or if it's a flat rate. I would imagine that each shop charges different amounts for a cup of coffee, although maybe it falls around some uniform distribution. Certain locations probably skew one way or the other though; does a cup of coffee cost more or less in midtown or the financial district than SoHo?