I've never though about it, but what Americans call "regular coffee" in my country is called "American coffee". When I ask for a "coffee" I probably get a latte or in Spanish "café con leche".
For $45 Per Month, All the Coffee You Can Drink
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Re: For $45 Per Month, All the Coffee You Can Drink
#22For $0 a month you can drink water from the tap. It's healthy and doesn't require installing an app. (Psst. You should be finding ways to balance your diet, not contribute to its destruction.)
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Re: For $45 Per Month, All the Coffee You Can Drink
#23Cool idea, but it seems to target a pretty narrow demographic: - wealthy enough to live in NYC and buy at least one cup of coffee every single work day - cheap enough to want to save a few bucks a month on coffee - can't be bothered to carry a credit card around every day - can be bothered to carry a smart phone around every day - trendy enough to frequent NYC coffee shops - untrendy enough to be seen using "coupons"…
>Fortunately for them, starting in NYC, that still leaves around thirty million potential customers
The population of New York City (5 boroughs) is 8.337 million people.
The population of Manhattan is 1.626 million people. During the day, commuters from the other boroughs and outside the city nearly double Manhattan’s population to 3.1 million people.
I can't imagine them doing this outside of Manhattan, but even if they do according to the Metropolitan Statistical Area, the entire population of the New York metro area is 19.9 million people.
The entire population of New York State is 19.651 million people.
>untrendy enough to be seen using "coupons" in public
>can't be bothered to carry a credit card around every day
Where do you get this from?
> wealthy enough to live in NYC and buy at least one cup of coffee every single work day
Brooklyn has more affordable housing and is becoming gentrified with a median per capita income of $43,567. It's easy to commute to Manhattan from some affordable neighborhoods.
http://www.slate.com/articles/business/moneybox/2014/01/new_...
Re: For $45 Per Month, All the Coffee You Can Drink
#24reminds me of a seinfeld episode.
Re: For $45 Per Month, All the Coffee You Can Drink
#25Cool idea, but it seems to target a pretty narrow demographic: - wealthy enough to live in NYC and buy at least one cup of coffee every single work day - cheap enough to want to save a few bucks a month on coffee - can't be bothered to carry a credit card around every day - can be bothered to carry a smart phone around every day - trendy enough to frequent NYC coffee shops - untrendy enough to be seen using "coupons"…
> - non-techy enough to not have built a crazy $10k coffee-brewing setup at home I have an espresso maker (admittedly much much cheaper than that) at home, but I still drink coffee out throughout the day. Though I also must admit to the fact that I leave in Rome where an espresso is 70-90 cents and consistently good.
I own 3 espresso machines and have access to 5 no matter where I am (Splitting my time between Tel Aviv and the bay area) and I still drink coffee outside.
Re: For $45 Per Month, All the Coffee You Can Drink
#26When I used to live in Norway you could buy a coffee cup (an actual cup) from Statoil (petrol station) and you could drink free coffee with that cup forever (in Statoil stations of course). That was 7 years ago though, so it could have changed by now.
Re: For $45 Per Month, All the Coffee You Can Drink
#27Interesting. At least one coffee shop in NYC has already done this on their own, for only $25/mo (but it's only one location):
Re: For $45 Per Month, All the Coffee You Can Drink
#28Wait, before you all drink up, check out the CAFFEINATED documentary (the actual documentary starts at 4:19). Ever wonder why Barack Obama doesn't drink coffee?
Re: For $45 Per Month, All the Coffee You Can Drink
#29This sounds like a devilish proposition, only surpassed by "All the amphetamines you can ingest".
I like it :)
Re: For $45 Per Month, All the Coffee You Can Drink
#30Cool idea, but it seems to target a pretty narrow demographic: - wealthy enough to live in NYC and buy at least one cup of coffee every single work day - cheap enough to want to save a few bucks a month on coffee - can't be bothered to carry a credit card around every day - can be bothered to carry a smart phone around every day - trendy enough to frequent NYC coffee shops - untrendy enough to be seen using "coupons"…
Addressing your points 2-7: This clearly isn't a revolutionary, disruptive startup, it's a clever play to incrementally remove a little friction, but every little helps. It may not remove enough friction to be worthwhile, but I can't fault them for taking a shot.
Point 1: As you suggest, that's probably not such a small population to start out with, and it's not like NYC is the only coffeedrinking city on earth, or that coffee is the only drink enjoyed by city-dwellers.
Point 8: There's almost no point in paying insane NYC rents if you spend the majority of your time in your apartment.