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Project Ara – Google's modular phone project

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Re: Project Ara – Google's modular phone project

#51
A musing about the aesthetic of modular:

My first 21st century "gadget" (for some obviously arbitrary definition of the term) was an ipod nano. I'm not very sensitive to the niceness of things in general so I was pretty surprised at how much I liked how it looked and felt in my hands.

It was, cold metallic, small, sleek and completely solid. It had no give in it at all and felt like a magic rock. The solidness of it made it feel futuristic. I find that I like my SSD laptop a lot more than the old HDD one for similar reasons. I think it has to do with it not revealing anything about how it works.

I imagine artifacts of the future continuing along these lines. Impenetrable to analysis by the naked A solid mass of synthetic minerals arranged in a very precise way so that electrons are precisely directed this way or that way. But to the naked eye, there is no cause and effect beyond the minimal input and output.

On the opposite side, I can get a lot of enjoyment from messing around with something like a foot-treadle loom or 18th century brass navigation instruments. Even just looking at them is fun. They are complicated enough to be very clever and interesting. Too clever to invent yourself. But, they are still simple enough to understand using your eyes. You can get an "aha!" from seeing the flying shuttle work on a loom. The objects themselves being so common in mythology also adds to the flavor. You can see the incredible potential of adding more gears and levers.

It's an accessible cleverness that you can experience pretty directly. I find it fascinating that space cowboy fiction & steampunk exist. First, future tense nostalgia is an interesting concept. Second, I think it shows a kind of longing for objects that are both futuristic but understandable.

The loom is obviously a human artifact. The ipod is something we intellectually understand to be an artifact, but emotionally it doesn't feel like human one. A magic object doesn't hint at its workings.

Beyond the practical advantages of a modular device, I think there is a steampunk-esque appeal to the idea. We could weld together a brass spaceship using an energy crystal to power the electron sail (both naturally obtained by barter or pilage ).

Re: Project Ara – Google's modular phone project

#52
post #22
post #8

I think John Gruber over at Daring Fireball said it best: "I remain highly skeptical that a modular design can compete in a product category where size, weight, and battery life are at such a premium. Even if they can bring something to market, why would any normal person be interested in a phone like this?" http://daringfireball.net/linked/2014/04/15/project-ara

I tend to agree with Gruber on this one. Modular phone might be perfect for me (will see when and if it gets released), but I am not sure it can attract the masses as well as polished, high-end phones from Apple, Samsung, Nokia, etc. Size, weight and appearance do matter a lot to average customer.

I suppose someone has said that about the PC clones in the middle of the 1980s in some hardware vendor central.

If it is properly though out and with the ability to get high end performance on BOM + change prices ... they may have a winner.

Re: Project Ara – Google's modular phone project

#53
post #13

Earlier quoted context omitted.

Is that a new phone though? invents the question of the philosopher's modular mobile phone

The ship of Theseus is a thought experiment that raises the exact same question. https://en.wikipedia.org/wiki/Ship_of_Theseus https://en.wikipedia.org/wiki/Identity_and_change

Solution: People leave out the extra information that a part was replaced, an error which becomes obvious at this edge case.

Re: Project Ara – Google's modular phone project

#54

Yeah, right. I remember computers built in the 90s and 2000s, touting their modular construction and never having to buy a new system again. I wonder if those machines are still in operation? I think what would guarantee longevity is something that is rock-solid good, inexpensive, repairable, and easy to develop on. I'm thinking of track records of computers like the Commodore 64, iMac, or in vehicles like the beetle…

Pretty much this. You've got a backbone and some modules, but within a year the second generation of the same backbone and modules will be released, probably sized differently, different i/o, etc, because time simply won't stand still when it comes to devices.

It'd be more marketable as a device with easily replaceable components, as mentioned above; easily replacing a screen or battery would be convenient for the more clumsy amongst us.

Re: Project Ara – Google's modular phone project

#55
post #32
post #27

Earlier quoted context omitted.

Moto X.

I'm not sure what part of my comment you're responding to, but I don't think the Moto X is a good response to anything I said. It doesn't have removable storage. It doesn't have a removable battery. With a 4.7" screen, it's much bigger than an iPhone.

it's bigger than an iPhone, but smaller than the bulk of recent phones (unless you look at crappy low-end phones). I think it's just the right size, the iPhone is too small.

Re: Project Ara – Google's modular phone project

#56
post #28
post #8

I think John Gruber over at Daring Fireball said it best: "I remain highly skeptical that a modular design can compete in a product category where size, weight, and battery life are at such a premium. Even if they can bring something to market, why would any normal person be interested in a phone like this?" http://daringfireball.net/linked/2014/04/15/project-ara

Agreed. This is yet another product that will appeal to techies and first adopters only. For instance, people could -- in theory -- build their own computers with a bunch of modular components, but instead a lot of them buy a Mac or some other variation of all-in-one solution.

And gamers ...

http://www.reddit.com/r/pcmasterrace/ and with the influx of new people in PC gaming with self build rigs - the custom PC market is quite healthy right now.

Re: Project Ara – Google's modular phone project

#57
post #23

If you read Clayton Christensen's Innovator's Solution [1] book (sequel to Innovator's Dilemma), you'll see him talk about "integration" and "disintegration" (basically the modularization of a product or market). So in the early days of a new market/category of product, the products are highly integrated, for several reasons. One is that the market is still new, so there isn't much of an "ecosystem" to begin with. An…

> So in the early days of a new market/category of product, the products are highly integrated Not sure about this one, seems like the opposite to me. Twenty years ago, PC's were very modular, and it was very common to add/upgrade a sound card, memory, cpu, video card etc. Fast forward to now, and for the most common computing devices (think tablets and smartphones), there is almost zero modularity or upgradability.…

I'd argue tablets and phones are different products from desktop computers which continue to be modular.

Re: Project Ara – Google's modular phone project

#58
post #28
post #8

I think John Gruber over at Daring Fireball said it best: "I remain highly skeptical that a modular design can compete in a product category where size, weight, and battery life are at such a premium. Even if they can bring something to market, why would any normal person be interested in a phone like this?" http://daringfireball.net/linked/2014/04/15/project-ara

Agreed. This is yet another product that will appeal to techies and first adopters only. For instance, people could -- in theory -- build their own computers with a bunch of modular components, but instead a lot of them buy a Mac or some other variation of all-in-one solution.

It's different. With computers, you pick your own motherboard, CPU, GPU, memory config and so on. These things look funny and technical and most people don't even touch them. But even casual users regularly replace/expand their displays, storage (I'm counting external hard drives) and laptop batteries.

With this project, your SoC - which is your CPU, motherboard, networking, memory and baseband chip all in one - is still just one package. Yet you can easily supplement other varieties of packages for displays, storage, batteries, cameras. Each of these things are quite well understood by many casual users.

Re: Project Ara – Google's modular phone project

#59
post #23

If you read Clayton Christensen's Innovator's Solution [1] book (sequel to Innovator's Dilemma), you'll see him talk about "integration" and "disintegration" (basically the modularization of a product or market). So in the early days of a new market/category of product, the products are highly integrated, for several reasons. One is that the market is still new, so there isn't much of an "ecosystem" to begin with. An…

> So in the early days of a new market/category of product, the products are highly integrated Not sure about this one, seems like the opposite to me. Twenty years ago, PC's were very modular, and it was very common to add/upgrade a sound card, memory, cpu, video card etc. Fast forward to now, and for the most common computing devices (think tablets and smartphones), there is almost zero modularity or upgradability.…

You're forgetting the first wave of PC's - Apple II, TRS-80, TI-99, C64, etc. These machines had very little modularity compared to the wave of beige boxes that followed the IBM PC standard. I think Christensen even uses that as an example.

Re: Project Ara – Google's modular phone project

#60
post #7
post #3

I give this about a 5% chance of success, and 1% market share, maybe less, if it does succeed. That's still more than 10 million units per year, so not a failure. But this isn't going to be your next phone. If it falls much below that unit volume, the scheme implodes because the optional components will not find enough of a market to get manufactured. In order to succeed, the internal connectivity scheme needs to not…

If all my module slots can go to batteries, I'll be tempted.

Hmm, battery without CPU or storage won't lead you far.
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