I grew up and live in New York City - where people are not very caring. But how do we measure that? In an Israeli study of nearly 600 families, parents who valued kindness and compassion frequently failed to raise children who shared those values. How do you quantify kindness and compassion?
An analogy would be valuing wealth while being poor. Or innumerable examples of reportedly valuing a certain religion's beliefs, yet ridiculously bad, often opposite, implementation of those beliefs.