21–30 of 60 posts
people don't. There is a market and you have to understand it before making your product.
It's not a question of how much effort you put, it's how much value the customer can see in it.
"The creation of ID card is generally done with photoshop and separately edited for each card" I've actually never seen this done. The schools and companies in my area all have systems that integrate the picture taking with the identity information and automatically print a card. What you're describing simply requires too much skill and time. So you've built a product, but you're competing with packaged systems. I di…
This matters because we cannot think of the software in question as having the power to reduce costs by very much. If Photoshop is being used, it may be an unlicensed copy, and if a person has to do this job 10 hours a week, it may cost about 1200 USD per year.
You are probably pitching your product to the wrong audience. Your customer is not the one actually making the cards, rather their boss. Making the cards only costs the employees time, something they don't mind wasting for the most part. For the manager or owner it directly costs money, time wasted on making cards costs the employer money in the form of wages. They are also the one with the purchasing power in an org…
If any of the sales deal with Government entities there could be a million dumb reasons. I've seen: someone doesn't believe that there much be a catch with something so cheap--decides to buy the thing that costs tens of thousands more instead, manager decides they don't want to process paperwork for a new integration regardless of cost savings, management doesn't want something cloud based so they can "have more control over it" by buying servers, "the sales guy emails me alot, so it's kinda creeping me out", etc...,etc...
I also see alot of times the people making the decisions on technology for organizations (again, Government) are the people who don't even own computers at home and don't have even a basic fundamental understanding of the concepts of what they are dealing with. If the IT departments are brought it, it's more of a yes/no we can/cannot support whatever it is you are presenting rather than that sucks or this is smart. Actually, some of the stuff IT was suggesting boggled my mind too. It seemed like they were very against using anything internet based...
This is the situation where both the Boss and the Employee have nothing (or little to gain). It may appear weird, but indulge me. I have seen this happen over and over.
- Say employees are paid X amount a month. Now, with their current method, they can be slimey and not deliver, and then tell the boss it's complicated, Photoshop, etc.. So it's just few cards to deliver per day.
Maybe they have their macros, etc, to speed stuff up (not to the point of your software), but they only speed things up when they need to, and they slow them when they need a break. A card can take up an eternity, just because it's easier to do work on the same thing for 6 hours: You don't think much. Start the second thing for 2 hours and go home.
So a software that speeds this whole thing risks taking control out of these employees, because there would be a clear metric, a clear number of cards to expect.
It doesn't "depend" on anything anymore. They can't hustle their way around it.
Second problem is that, these employees make X amount a month, producing y cards.. With your software, they would still make that amount with 10y cards, so they have nothing to gain, really.
Sure, they're making more cards but "what's in it for me".
There is one, additional tricky part: The boss doesn't want it, and why..
The boss is paying the employee X dollars/month and the employee produces, say 10 cards/day to fill a 30 cards/day order from their clients.
With your software, the employee produces the whole 30 cards/day, and then what ? Sits there all day ?
Even for the boss, an order can wait 3 days to fill. No problem. The employee is there, he's being paid anyway, so whether it takes 1 day or 3 days is irrelevant.
The reason they're not interested is that they don't ship that many cards anyway, so the benefit of having your software is only marginal.
But maybe you can do the following.. Make your own company and gut them.
Or if you don't want to, and you're willing to force yourself upon them, you can contact their clients and ask them if they had something against your software (which ?)..
The software that makes a gazillion cards per day your contractor doesn't want to buy/licence, making you wait to get your cards..
