You're making a deeply political claim here that individual morality should be secondary to business interests. Which unsurprisingly is a claim that will divide people. This attitude is a shining example of the consequences of the kind of liberalism that lets capitalism run amok, i.e. valuing individualism over any individual's actual values.
You seek to unite people, but for what purpose? I have yet to see business interests or _especially_ 'startup culture' tackle the real inequities and tragedies of our time. Startup culture is good at addressing the lifestyle issues of well off technophiles, not at preventing war, or justly distributing food or housing. (I am interested to see if Watsi can do anything better than Doctors Without Borders, or if it is just more focus on individuals rather than statistically significant outcomes). We ought to be looking for ways to transcend the limitations of business practices and reassert moral claims.
Note that people asking for Eich and Rice to get out of their lives aren't asking for government intervention or any formal rules set in place. If dropbox or mozilla want to lose their massive user base and keep profitable amoral corporate clients, that's fine, we'll leave them alone. If the economy eventually bifurcates and passionate progressive people replace large swaths of infrastructure with open, democratic organizations that seek to distance themselves from the corporate tradition I think it would be an enormous boon to the species.
Are we so adrift that we can't create a strong distinction between McCarthyism/Jewish persecution and asking our leaders to be cautious to war/pro-marriage? You actually see these positions as interchangeable and arbitrary? Should we simply abandon any moral or aesthetic position and let capitalism run its course?
