Yes entirely on name, visual identity and first three paragraphs. More like this for serious vulns, please. Also, what a great name. The remaining of the page is a loud reminder of the gap between the sec and dev communities, at least as practiced in lolstartupland. Or at least between offence and defence. The second paragraph tells you the sky is falling, and then it takes them 13 questions to tell you which openssl…
What Heartbleed Can Teach The OSS Community About Marketing
81–90 of 119 posts
Re: What Heartbleed Can Teach The OSS Community About Marketing
#82Earlier quoted context omitted.
But you did. What the communication accomplished was getting others who otherwise might not have heard about or cared enough to do something to take measures in fixing it. That's an enormous win.
> That's an enormous win. Compared to what? Awareness and server-side adoption of fixes for issues at this level of criticality is not a problem our industry has. A problem we used to have, however, is people engaging in grandstanding and irresponsible disclosure, leaving users insecure and catching the industry flat-footed. Empty scare marketing is a solution to a problem we don't have. It's also a great tool for se…
I refer you back to this recent article, which was also discussed extensively here: http://arstechnica.com/security/2014/03/ancient-linux-server...
'Our industry' is not just the parts people are proud of, it includes a multide of craptacular bit players that nevertheless participate in the information economy.
Re: What Heartbleed Can Teach The OSS Community About Marketing
#83Re: What Heartbleed Can Teach The OSS Community About Marketing
#84Re: What Heartbleed Can Teach The OSS Community About Marketing
#85Yes entirely on name, visual identity and first three paragraphs. More like this for serious vulns, please. Also, what a great name. The remaining of the page is a loud reminder of the gap between the sec and dev communities, at least as practiced in lolstartupland. Or at least between offence and defence. The second paragraph tells you the sky is falling, and then it takes them 13 questions to tell you which openssl…
Because Cloudflare is possibly the biggest and most vulnerable target due to the enormous number of websites and businesses relying on it. I would not be surprised if at least FB and Twitter also had early access. It was clear from the beginning that as soon as the details became public, a race would begin for the script-kiddy-friendliest tool to own sites/users. And the most likely targets of script kiddies should b…
Re: What Heartbleed Can Teach The OSS Community About Marketing
#86Earlier quoted context omitted.
Who is "the public" here? Why should package maintainers be hearing about this any sooner than me? I may not help maintain a popular Linux distribution, but I may very well run a service that my customers' bodily safety depends on the encryption of the SSL connection. (Hypothetical.) After disclosure, my only option is not to wait for a fix from my vendors and service providers, but to shut down my service (and lock…
> Why should package maintainers be hearing about this any sooner than me? Because they vend updates to the vast majority of users. It's about maximizing people's ability to get the fix quickly upon public disclosure. > ... they needed to take action, which in this world of plentiful managed hosting, is really not typical. What action do you think you need to take? Revoking certificates? Almost nothing checks OCSP or…
Waiting until Debian gets its shit in order is not sufficient for a number of friends of mine who work at places that take security very seriously. They disabled access as soon as it became public knowledge.
Re: What Heartbleed Can Teach The OSS Community About Marketing
#87Earlier quoted context omitted.
But you did. What the communication accomplished was getting others who otherwise might not have heard about or cared enough to do something to take measures in fixing it. That's an enormous win.
He did because this is the worst internet bug in the past 10 years, not because the page was so masterfully written. Private keys and user passwords/data being disclosed will be cared about by systems administrators even without such a fancy page.
It's among the most widespread Internet bugs, but:
* An identical bug impacted nginx a few years ago
* A far worse bug impacted Debian (when they commented out the randomness in their CSPRNG), which coughed up code execution on tens of thousands of machines; lots of companies that didn't officially deploy on Debian still had a Debian box somewhere vulnerable
* The Rails YAML bug was perniciously exposed in lots of places for months after the initial disclosure, and also coughed up code execution
Losing authenticators for "live" users and TLS private keys is bad, but it's not the kind of bad where you invariably need to nuke your servers from orbit and rebuild. Other widespread bugs were actually like that.
Re: What Heartbleed Can Teach The OSS Community About Marketing
#88Earlier quoted context omitted.
He did because this is the worst internet bug in the past 10 years, not because the page was so masterfully written. Private keys and user passwords/data being disclosed will be cared about by systems administrators even without such a fancy page.
That's my point. Systems administrators will fix security bugs regardless. So there's not really any negative impact on how Heartbleed was "marketed" besides making their job a little bit harder. I think that cost is outweighed by the significant increase in exposure. I'm not saying to make it difficult for people to understand the root cause. We should strive for both. But if I had to choose one over the other I thi…
Normally, to get out of the standard sysadmin patch rut and into an expedited state, your bug needs to convincingly cough up code execution. Since this bug didn't do that, but was nonetheless very severe, it makes perfect sense to me that additional marketing was required to expedite fixes.
Re: What Heartbleed Can Teach The OSS Community About Marketing
#89Earlier quoted context omitted.
I'm the guy who had to do it at my company, and in a previous career I'd be the boots-on-the-ground dealing with it at a rather larger company. I understand that vendors want a few weeks. I have lived the reality of ponderous engineering processes which need weeks to approve the smallest imaginable change. The for loop does not care what we want and does not get slower at counting to big numbers just because we are s…
> I also think it is a radically borked threat model which suggests that attackers only find out about vulnerabilities when the man-on-the-street does rather than when really-savvy-vendor-folk do. Do you have a study? I remember an article here that suggested most Windows attacks were created by reverse-engineering MS patches rather than by discovering the vulnerabilities or reading about them on mailing lists; if th…
Once you have a whiff of where the bug is, it's dramatically easier to find it. You don't need to know exactly what the bug is; you just need to reduce the problem from "read all of OpenSSL" to "read a small subset of OpenSSL". Once that narrowing of the target space happens, independent discovery is inevitable. The people most motivated to do that discovery work don't have any of your best interests at heart.
Re: What Heartbleed Can Teach The OSS Community About Marketing
#90I can't disagree with this post enough. Security exploitations shouldn't be about marketing. Security exploits should be handled first and then communicated to the public after the fact. The way Heartbleed was handled lead to a media firestorm. Other than Codenomic, who else benefitted from this? > Marketing Helps Accomplish Legitimate Goals Are you kidding me? The only goal of a security issue should be fixing it an…
Yes, a thousand times yes. The point isn't to market a vulnerability, the point is to get a fix out there. Forcing the entire world to scramble is great marketing, but poor security. Vendors needed time to prep releases and communications; there's tons of confusion flying around out there. Likewise, patio11's trying to capitalize on the awareness to market himself may also be great marketing, but it's bad advice. I d…
Given how widely deployed OpenSSL is, and how many of those systems are run by part-time or amateur sysadmins who aren't going to be monitoring CVE lists constantly, getting the word out that (1) there's a huge problem and (2) here's how you fix it is of paramount importance.