Article author here. Just wanted to add that if any of you work for companies that send engineers to the IETF, there is an Internet-Draft RFC that would normalize the use of several P2P pseudo-TLDs such as .gnu, .zkey, .onion, .exit, .i2p, and yes, .bit, which is what Namecoin is squatting on. Would be great to see everybody supporting it. http://tools.ietf.org/html/draft-grothoff-iesg-special-use-p...
Hey Eli,
you've got an article as well at Namecoin @ Facebook:
https://www.facebook.com/Namecoin.NMC
Would be nice to get a like back ;)