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Kill CarMax. Decentralize it. The sheer number of resources one dealership consumes boggles my mind: all the people, the mechanics, the land, the land, the land, oh, and the other acres of land.
I used to work in a car dealership group. The inefficiencies are terrifying. That's what led to this.
1. Redundant content: I felt like you repeated the same value proposition in nearly every section of your website. However, each section had one small tidbit that wasn't addressed anywhere else (e.g. only available in bay area).
2. Excessive calls to action: Although it's great that you have placed many calls to action (various buttons, sliders, etc.), it really confuses the user. Having one consistent message and/or placement might improve conversion. Just a hypothesis and one you should definitely A/B test.
3. Poor navigation: The "home" button in the footer navigates the user to an awkward anchor tag on the home page. The About page has a large image that makes it seem like a homepage rather than getting in to the actual content of the page. The Contact page is an overlay modal and may not even be worth creating as a separate page. Perhaps placing it in the footer is sufficient.
4. Commas: In your slider showing the different amounts you can save, you should be sure to a comma as a thousands separator or a decimal point + "k" or "thousand". This will increase impact and hopefully conversion as well.
5. Reposition: Seeing this on "Show HN" and seeing lots of copy/images in the beginning made your site seem like it was a just placeholders. It wasn't until I scrolled to the bottom did I see there were testimonials and cars that were actually sold. This content should be placed further up since it demonstrates some form of validation/social traction. It would be great to have a ticker or some other indicator of cars sold at some point when it gets bigger.
Best of luck and feel free to reach out for any clarifications.
Having to enter a phone number to create an account resulted in a closed browser tab. Might want to consider this factor, can guarantee theres plenty more where I come from.
That is a lot different than individual sales...which is how this service sells your car. So yeah, you get a better price for your car, but the service still eats a good chunk of the sale price difference between dealer-trade and individual sale.
And "all the paperwork" amounts to downloading a bill of sale form and title transfer online with the DMV. It's not rocket science, nor time consuming. Certainly not worth hundreds of dollars.
One point - take a look at the copy on your pricing slider. 'You Earn' makes it sound like that's all I'm going to get out of this deal. It took me a second to realize it was the difference between the dealership and instamotor.
Hey Chad, Thanks for the note. Yeah you're right. We'll make the update to clarify that. We had it as "saved" before, but that didn't seem to make sense. Still trying to find the right wording, but we'll update it today or over the weekend most likely. Thank you!
I think showing what they make from a dealer, then what they make from you like this:
Dealer Trade In: 10000
With InstaMotor: 10500 (+500)
Most dealer trade offers are so low because they don't even keep your car on the lot, they sell it at auction...at wholesale prices. That is a lot different than individual sales...which is how this service sells your car. So yeah, you get a better price for your car, but the service still eats a good chunk of the sale price difference between dealer-trade and individual sale. And "all the paperwork" amounts to downl…
Kill CarMax. Decentralize it. The sheer number of resources one dealership consumes boggles my mind: all the people, the mechanics, the land, the land, the land, oh, and the other acres of land.
Disclaimer: I have bought/sold over 10 cars with Carmax over the last decade.
Earlier quoted context omitted.
Hey Chad, Thanks for the note. Yeah you're right. We'll make the update to clarify that. We had it as "saved" before, but that didn't seem to make sense. Still trying to find the right wording, but we'll update it today or over the weekend most likely. Thank you!
"Increased earnings" ?
I jest of course. I think going for the simple "Get more cash out of selling your car." Is probably the simplest.
Ofc, you'll be awesome, so then the Seattle Government will issue legislation banning your awesome idea because Used Car Dealerships won't be able to compete, and they'll use their Good Ol' Boy network to shut it down.