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Facebook CPC – Don't Waste Your Money

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Re: Facebook CPC – Don't Waste Your Money

#111

Post by jseliger »

hagbardgroup wrote: post #105

Oh boy. Another one of these posts. While you can self-serve advertising, it is not necessarily a good idea, in the same way that representing yourself in court is not necessarily a good idea. Facebook cares much less about fraud than Google does, because FB has been under much less external pressure from shareholders to do it. That is not to say that various Google properties do not have fraud issues still. This is…

All that being said, I hope that this is helpful to you

I'm not the OP, but WRT point number one, what in your mind would qualify as better copy, and better a better call to action, and logo?

Re: Facebook CPC – Don't Waste Your Money

#112

Post by chromaton »

I've had good luck with Facebook ads. I think the targeting is key. If you target people who are already familiar with your brand, it helps a lot. You can target, for example people who already "Like" your page. And you can target their friends as well. Facebook also has a feature that lets you serve ads to people by their e-mail address.

If you stick with those, you're pretty much guaranteed to be targeting real people, and not bots or fraudsters.

Also, learn to use the Facebook Power Editor, as you get a lot more control over how your posts appear, how your ads work, etc.

Re: Facebook CPC – Don't Waste Your Money

#113

Post by ry0ohki »

kposehn wrote: post #102

The problem with the article is that the author draws a conclusion with far too little data, akin to signing up for NetFlix and saying it is a terrible service when the first movie doesn't buffer fast enough. I've spent mid six-figures on Facebook CPC ads over the last several years and can definitively say that they work very, very well - depending on your use case . Mine is not the OP's use case (though I've sold a…

This is OP, I'd admit there could be more data, what isn't shown here is the larger spend I did previously (but was not measured as "scientifically" which produced similar results). I'm doing a new campaign now, targeting only Desktop with a larger spend and will report back the results.

Re: Facebook CPC – Don't Waste Your Money

#115

Post by bigbugbag »

y4mi wrote: post #41
will_brown wrote: post #30

Within the last week I performed a similar "experiment" for newly created facebook.com/AmeriStartup. I created two FB mobile advertisements to direct traffic to the website, though the website is more eCommerce/service than any type of sign up. Budget $50 over 3 days reach was ~20,000+; the click through rate was .5% and .4% for the 2 ads; just under 100 clicks to the website with none resulting in conversion. More d…

i believe the current theory is that the illegal bots hide their paid likes by liking innocent pages as well...

From what I've gathered it was humans doing the clicking, of the like of wow gold farmers and captcha resolvers.

But you're right the strategy is not to raise suspicion is to click the targeted ads and like buttons among other random ads and likes.

If I was to learn that facebook was paying those click farms to do the clicking I wouldn't be much surprised.

Re: Facebook CPC – Don't Waste Your Money

#116

Post by southflorida »

bigbugbag wrote: post #56
austenallred wrote: post #20

This is a single campaign, and a single test, with one set of variables. Concluding something overreaching like "Facebook CPC ads don't work" after a test like that is like saying, "I tried mixing two chemicals, and there was no reaction, chemicals must not cause reactions." Think of it like a computer program. If 99% of the program is right but one thing is broken, the entire thing won't work. Marketing is, in a lot…

Please enlighten us about those right circumstances that somehow magically turn facebook ads into successful and profitable campaigns.

niche, target audience, budget and testing... your welcome.

Re: Facebook CPC – Don't Waste Your Money

#117

Post by junto »

jliptzin wrote: post #29

Facebook ads don't work for us anymore because they disabled them, without warning, without explanation, with no apparent recourse. The ads aren't against any TOS and our competitors continue to advertise without issue.

Interesting. I wonder if users flagging ads have any impact.

I say this only because I had a habit of flagging ads with the reason of 'other' and entering 'wrong language' when FB showed me ads in the wrong language.

FB ignore browser language for ads, preferring to use IP address. Duh.

It might just be that x% of people flagged a number of your ads for similarly odd reasons and you got banned automatically.

Also I'm testing a theory that FB will at some point just tag me as an 'ad hater', because any ads that show in the timeline I mark as 'don't show me again', reason 'not interested', purely because I don't like the feature.

Re: Facebook CPC – Don't Waste Your Money

#118

Post by southflorida »

j_s wrote: post #83
cmstoken wrote: post #47

>I created a Facebook CPC campaign (“Clicks to a Website”), and targeted females aged 22-40 in the USA and Australia who like several of my competitors pages and have an interest in Personal Finance. (Sorry, this is a little off topic.) Can the OP or someone else fill me in on how he was able to target people who like other pages (that he doesn't own)? Is it through lookalike audience or is there a more direct way to…

Beware TOS violations (read comments) http://www.quicksprout.com/2014/02/19/how-to-steal-your-comp...

Neil is brilliant, good find.

Re: Facebook CPC – Don't Waste Your Money

#119

Post by southflorida »

lbotos wrote: post #87
will_brown wrote: post #30

Within the last week I performed a similar "experiment" for newly created facebook.com/AmeriStartup. I created two FB mobile advertisements to direct traffic to the website, though the website is more eCommerce/service than any type of sign up. Budget $50 over 3 days reach was ~20,000+; the click through rate was .5% and .4% for the 2 ads; just under 100 clicks to the website with none resulting in conversion. More d…

Can I ask how you saw who liked your page? Was this a feature of the Ad campaign? As a page manager, there is no way I can see who liked my page who isn't a friend. This makes me sad as I believe I'm getting spam likes which lower your "engagement quotient" and make it harder for me to get content to actual people.

I get email alerts for every like we get. You might want to check your notification settings.
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