Facebook CPC – Don't Waste Your Money
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Facebook CPC – Don't Waste Your Money
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Re: Facebook CPC – Don't Waste Your Money
#2> Google also lets me target only Desktop users. If Facebook would allow this same control, I could run this test again with more confidence.
FB do let you set a Desktop Only audience for ads. You need to use Power Editor (Google Chrome only) and select Desktop under Placements.
I'd like to see a re-run with Desktop targeting only.
Edit: https://developers.facebook.com/docs/reference/ads-api/targe...
Re: Facebook CPC – Don't Waste Your Money
#3I think the evidence of something being wrong is very compelling. But one of the problems I see is that if Facebook even attempts to fix the problem, their revenue drops by 30% and investors/advertisers sue for fraud.
They're in a tough spot. But they should at least start to turn the ship in the right direction before their total ad business collapses as "ineffective".
Re: Facebook CPC – Don't Waste Your Money
#4Let's fix the title: "Facebook - Don't Waste Your Time or Money." Who wants in on the Facebook cash cow? Well, you need to be on the other side of this international scam. The click farms, the fake likes, the fake pages, the dark side that actually MAKES Zuck rich and he has no incentive to block.
Re: Facebook CPC – Don't Waste Your Money
#5I think the evidence of something being wrong is very compelling. But one of the problems I see is that if Facebook even attempts to fix the problem, their revenue drops by 30% and investors/advertisers sue for fraud. They're in a tough spot. But they should at least start to turn the ship in the right direction before their total ad business collapses as "ineffective".
So you're saying a Walled Garden Monopoly is inherently a distopia. Please pass that along to Silicon Valley VCs and Wall Street.
Re: Facebook CPC – Don't Waste Your Money
#6Why would you send mobile FB clicks to your website? Send them to a mobile app on mobile (!!!)
You can target only desktop users, if you want to send people to a website
Re: Facebook CPC – Don't Waste Your Money
#7I don't know enough about your business to know whether you will ever get a positive ROI on Facebook ads, but a clear call to action and more targeted copy will have a world of difference in terms of conversion.
Compare the author's: "Easy to use, free online budget" to "Scared of being in debt? Get your FREE budget report instantly. Click here to request info."
I'm not saying that's the ideal copy, but you have to get people's interest and explain more. Make it specific to a location like "Virginia" or "Sydney" or "Melbourne" or "Kentucky" and target those specific places you'll get a higher CTR and conversion. The mobile vs. desktop part is a whole other discussion.
Re: Facebook CPC – Don't Waste Your Money
#8I think the evidence of something being wrong is very compelling. But one of the problems I see is that if Facebook even attempts to fix the problem, their revenue drops by 30% and investors/advertisers sue for fraud. They're in a tough spot. But they should at least start to turn the ship in the right direction before their total ad business collapses as "ineffective".
So you're saying a Walled Garden Monopoly is inherently a distopia. Please pass that along to Silicon Valley VCs and Wall Street.
I don't understand how you got to that conclusion after reading the parent comment?
Re: Facebook CPC – Don't Waste Your Money
#9Let's fix the title: "Facebook - Don't Waste Your Time or Money." Who wants in on the Facebook cash cow? Well, you need to be on the other side of this international scam. The click farms, the fake likes, the fake pages, the dark side that actually MAKES Zuck rich and he has no incentive to block.
Do you think this is a unique problem to Facebook? Google appears to have the same incentives.
Re: Facebook CPC – Don't Waste Your Money
#10> Google also lets me target only Desktop users. If Facebook would allow this same control, I could run this test again with more confidence. FB do let you set a Desktop Only audience for ads. You need to use Power Editor (Google Chrome only) and select Desktop under Placements. I'd like to see a re-run with Desktop targeting only. Edit: https://developers.facebook.com/docs/reference/ads-api/targe...
Very useful info. Thanks for posting.