I'm really not that impressed. This is just Apple TV for the Amazon eco-system with gaming lopped on. The majority of people don't care about the specs of their set-top box since that really doesn't affect the performance of streaming an HD video in this day and age. So the two differentiating features are: - Voice Search - Gaming Are those enough of a value proposition? Probably not to make converts. I suspect the m…
Voice Search integrated with e-commerce could be the killer feature. Imagine saying "OK Amazon buy those shoes" that are currently displayed on your TV. One or two more steps to confirm the transaction orally and it's on its way. You've already got Prime and you trust that you'll get a competitive price from Amazon. So why not just buy right away?
Not dangerous for Amazon, just dangerous to me!