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Technichi: Macbook Subscription Service

technichi.com

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Re: Technichi: Macbook Subscription Service

#61

This seems like a difficult business to execute on. 1) You need capital to buy the machines to give out and slowly collect $60 on. Once the capital runs out, more is needed, but without getting capital quick enough, new customers have to be turned down, growth slows, and capital becomes even more difficult to acquire. 2) Since the tech and product can be easily purchased by anyone, there is room for other businesses…

I expect they have an exit strategy: Apple buys them and uses their expertise and client base to kick-start this as a direct service.

Re: Technichi: Macbook Subscription Service

#62
post #9

Apple itself has a Macbook "subscription service", actually. It's called a "Fair Market Value lease" and works basically like a car lease. http://store.apple.com/us_smb_78313/browse/finance/lease

The devil will be in the details. The Apple lease program to me isn't interesting because a) the minimum lease term is 24 months and b) the minimum order is $3,000. If I have an option to subscribe on 6-12 month terms and upgrade my machine on each release cycle, that'd be really interesting.

You'll pay for a shorter lease term with a much higher monthly payment. Depreciation isn't linear; both a car and a computer will lose value much faster during the first 6 months than during the second 6 months (much less months 12-18.) So if you lease for say, 6 months rather than 24, the rate has to reflect that higher depreciation (plus the risk and cost associated with reselling the item at the end of the lease, spread over a much smaller number of periods.) I could easily see it costing double the rate Apple charges for a 24 month lease to rent for 6 months.

Example: $2000 machine that depreciates to $1500 after 6 months, 1200 after 12 months, $800 after 24 (keep in mind much of the value loss happens when you "drive it off the lot" and turn it from new into used). $100 overhead on accepting the return, cleaning it up and reselling it to extract that value. 6 mo lease: ($2000 - $1500 + $100) / 6 mo = $100/mo 12 mo lease: ($2000 - $1200 + $100) / 12 mo = $66/mo 24 mo lease: ($2000 - $800 + $100) / 24 mo = $50/mo

(Yes, I"m ignoring interest here. But rates are low.)

Re: Technichi: Macbook Subscription Service

#64
post #46

Earlier quoted context omitted.

A $300 Dell Venue 8 Pro Intel Atom tablet is faster than a Macbook Pro of 4 years ago. http://www.anandtech.com/show/7263/intel-teases-baytrail-per...

Doesn't matter. Does Photoshop feel measurably faster on a 4 year old Macbook Pro vs. a new one? Does email? Does web browsing? Minus some spergy cases (PC gaming, 3d rendering, virtualization, etc) most computers are just fine for everyday tasks for a long while.

You were downvoted for saying exactly what I was about to say: for most consumer use, my 2009 MBP does everything I need. It beats me at chess. A/V transcoding could be faster, but that's really an edge use case for me, and probably most people, even on HN.

What I do care about is ergonomics, specifically the keyboard, and I have yet to find a $300 (or $600) Windows or Android machine with a keyboard comparable to a Mac. If it exists, I hope someone will let me know in the comments.

Re: Technichi: Macbook Subscription Service

#65
post #46

Earlier quoted context omitted.

Doesn't matter. Does Photoshop feel measurably faster on a 4 year old Macbook Pro vs. a new one? Does email? Does web browsing? Minus some spergy cases (PC gaming, 3d rendering, virtualization, etc) most computers are just fine for everyday tasks for a long while.

Then get the $300 Asus Vivotab Note, instead of spending $60/month on a lease on a new laptop. Within 6 months, you'll have made your money back and then some (Especially since the $300 tablet can do everything a 4-year-old computer can do, while having superior battery life, significantly less weight, support of a Wacom Active Stylus and a touchscreen) Yes, I have run Photoshop and Gimp on a $300 Baytrail Tablet. Ye…

Regardless of how you slice it, computers depreciate significantly faster than cars.

Actually an MBP [1] holds its value better than many Detroit products[2].

[1] See eBay. [2] http://www.forbes.com/2010/10/27/cars-resale-value-lifestyle...

Re: Technichi: Macbook Subscription Service

#66
post #46

Earlier quoted context omitted.

Doesn't matter. Does Photoshop feel measurably faster on a 4 year old Macbook Pro vs. a new one? Does email? Does web browsing? Minus some spergy cases (PC gaming, 3d rendering, virtualization, etc) most computers are just fine for everyday tasks for a long while.

You were downvoted for saying exactly what I was about to say: for most consumer use, my 2009 MBP does everything I need. It beats me at chess. A/V transcoding could be faster, but that's really an edge use case for me, and probably most people, even on HN. What I do care about is ergonomics, specifically the keyboard, and I have yet to find a $300 (or $600) Windows or Android machine with a keyboard comparable to a…

Your fanboy radar betrays your better judgement.

This is a thread about how computers get better over the years. A modern Macbook Pro is leagues better than one 2 years ago (SSD, PCIe, Retina Screen, smaller), and the one 2-years-ago is leagues better than a 4-year-old Macbook Pro (Sandy Bridge vs C2D, GPU upgrades, etc. etc.).

I chose the Dell Venue 8 Pro because it is a cheap $300 machine to emphasize a point. Computers continue to make progress exponentially... to the point where a 4-year-old "premium computer" is specs-for-specs comparable to one of the trashiest, slowest modern computers of this time.

I'm a little pissed that I have to change my argument structure to cater to your fanboy mindset. I'm not taking a dig at Mac, I'm trying to make a point about technology and the rate at which it improves.

Long story short: the computer industry has always been about forward progress at an exponential rate. This will make it difficult for any "leasing" structure to work with computers. Depreciation of laptops happens too quickly.

Re: Technichi: Macbook Subscription Service

#67

I hope that they offer next day replacement machines. As it is now, when my laptop dies, I go to the Apple store, they say it will take a week to repair so I buy a new one on the spot. I later get the old one fixed and give it to my son as a hand-me-down. I've done that twice now, but it isn't the most predictable way to always have a Macbook. It would be kind of cool to be able to get a replacement machine by FedEx…

That would be especially compelling if they integrated backups as well. You get your laptop back, including all the data from the last full-disk backup.

Of course, security. Perhaps encrypt the drives by default, then backup snapshots of the encrypted data? Then you get the benefit of the backup without the privacy hole.

Re: Technichi: Macbook Subscription Service

#68

Earlier quoted context omitted.

Then get the $300 Asus Vivotab Note, instead of spending $60/month on a lease on a new laptop. Within 6 months, you'll have made your money back and then some (Especially since the $300 tablet can do everything a 4-year-old computer can do, while having superior battery life, significantly less weight, support of a Wacom Active Stylus and a touchscreen) Yes, I have run Photoshop and Gimp on a $300 Baytrail Tablet. Ye…

Regardless of how you slice it, computers depreciate significantly faster than cars. Actually an MBP [1] holds its value better than many Detroit products[2]. [1] See eBay. [2] http://www.forbes.com/2010/10/27/cars-resale-value-lifestyle...

I'm thinking of the typical car vs the typical computer.

>> New cars typically lose about 20% of their value the moment they’re driven off the lot, and about 65% after five years.

MBPs are one of the few computers that hold their value the best. But after 5 years, you're looking at a depreciation rate of 75%+ (going from $2000+ in 2009 to only $500 in 2014).

But we're looking at the _best_ computer that holds its value the best. No one gives a damn about a refurbished Dell Inspiron from 2010.

www.sears.com/dell-refurbished-dell-latitude-e6400-14inch-notebook-intel/

You're looking at ~90% depreciation for the more typical laptop, and maybe 70% if you focus only on Macbooks. With Cars, you're looking at 65% typical depreciation, with only ~45% if you focus on Camrys or Corolas.

A 2009 Camry will run you ~12k today, only 45% depreciation.

Re: Technichi: Macbook Subscription Service

#69

Earlier quoted context omitted.

Regardless of how you slice it, computers depreciate significantly faster than cars. Actually an MBP [1] holds its value better than many Detroit products[2]. [1] See eBay. [2] http://www.forbes.com/2010/10/27/cars-resale-value-lifestyle...

I'm thinking of the typical car vs the typical computer. >> New cars typically lose about 20% of their value the moment they’re driven off the lot, and about 65% after five years. MBPs are one of the few computers that hold their value the best. But after 5 years, you're looking at a depreciation rate of 75%+ (going from $2000+ in 2009 to only $500 in 2014). But we're looking at the _best_ computer that holds its val…

Did you read the article? These guys are leasing MBPs, not Dell Inspirons. Your MBP depreciation numbers ($2000->$500 in 5 years) are also wrong.

Re: Technichi: Macbook Subscription Service

#70
This service has been existing in Europe for a while. It’s not nearly as polished, though.

Yes, it requires a initial investment, but with a big insurance (fraud is rampant and breakage astounding) a bank would be happy to pay against easily re-sold inventory.

The key differentiating factor is the minimum rental time: you can offer any period, but One-day rentals require a different logistic than a year.

I would personally love to see a meaningful One-week option because my MBAir needs new batteries, and I can’t imagine stepping away from it more than a day. If Apple could afford that through its Official Repair Partner, I’d be a happy man.

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