> It seems every single company and publication that communicates via the web has a corporate communications department or something that thinks it's a corporate priority to come out with something for April Fools. It's not really the lameness of April Fools Day, it's the lameness of internet businesses, social media marketing, or marketers and salesmen in general. They need to take over, trivialize, devaluate and de…
I am a CTO in a startup, and everyday I'm either selling an idea within the company, or selling a product to customers. All this back and forth produces great insights on the software we're developing as well as in the business itself. I wouldn't be able to do this kind of thing if I hand't learned valuable lessons selling surf and skateboard goods on my family business back when I was a teenager. Also, around the same time I started a t-shirt business with a cousin which instantly got me interested in graphic design, and marketing. I did all that while programming on the side as I still do nowadays.
Sales is all about serving the customer. Marketing is all about conquering the customer by heart, and message. Both skills are of extreme importance in any business, specially in startups. Instead of bashing, we should embrace these disciplines.
After all, we can only profit from them.