OkCupid urges users to abandon Firefox

Edit: this link works for everyone (it is provided in another submission): http://www.okcupid.com/home?mozilla_message=1

Edit 2: the Internet Exploder typo is theirs.

Here is the text (for those who don't use Firefox):

Hello there, Mozilla Firefox user. Pardon this interruption of your OkCupid experience.

Mozilla’s new CEO, Brendan Eich, is an opponent of equal rights for gay couples. We would therefore prefer that our users not use Mozilla software to access OkCupid.

Politics is normally not the business of a website, and we all know there’s a lot more wrong with the world than misguided CEOs. So you might wonder why we’re asserting ourselves today. This is why: we’ve devoted the last ten years to bringing people—all people—together. If individuals like Mr. Eich had their way, then roughly 8% of the relationships we’ve worked so hard to bring about would be illegal. Equality for gay relationships is personally important to many of us here at OkCupid. But it’s professionally important to the entire company. OkCupid is for creating love. Those who seek to deny love and instead enforce misery, shame, and frustration are our enemies, and we wish them nothing but failure.

If you want to keep using Firefox, the link at the bottom will take you through to the site.

However, we urge you to consider different software for accessing OkCupid:

[3 buttons:] Google Chrome Internet Exploder Opera

Thank you, OkCupid

The home one only works if you're signed in.

This works for everyone http://www.okcupid.com/?mozilla_message=1

This is petulant and abrasive. Eich's personal politic's is only tangentially related to OkCupid business and not at all related to Mozilla's business. Also it should be obvious that Eich != Mozilla. It is very off-putting to have a company bludgeon it's user with the personal politics of it's runners.

Politics aside, this is brilliant from OKC's perspective. No effort, they show their users, many of whom are gay, they care. And, here we are talking about OKC on HN. Going to be the same in many other sites, social portals.

I really think Eich is going to have to step down at some point. The backlash hasn't calmed down and Mozilla is going to risk losing more users over this. At some point you have to ask if it's really worth it. Does Eich bring more value to Mozilla that countless developers and users that are boycotting the software?