> When has this ever worked in the real world? I mean, in theory parts of it are nice, but conflating it with the spam problem is probably not accurate; merchants will just pay for positive reviews for themselves and negative ones for competitors. I ask honestly: are there examples where this has worked?
eBay works this way [1], and I believe this is how Silk Road operated as well, although I'm not sure.
Merchants who pay for positive reviews for themselves and negative reviews for others have greater expenses than merchants who refrain from this, and, consequently, are less competitive.
Imagine a market place with hundreds or thousands of vendors (which is the size an established market place will grow to, if not much larger). Let's say the average total sale volume per merchant is $10k (I think that's a low figure). To nudge all your competitors' total review score 10% in the wrong direction you'd have to buy 1,000 * $10,000 * 10% = $1M USD worth of items from them, and leave all of them a 1 star feedback. Does this sound like an economically viable business approach?
Paying for positive reviews for yourself is cheaper than that, but you're still less competitive than the merchants who actually satisfy clients, and don't have to spend funds to increase their own rating score.
I'm not saying you can't combine this approach with something else, that might very well be the best solution. But I do think the best solution will require paying for reviews, in some way or another.
> I feel like the much better system is to increase the available information about transaction and/or review volumes associated with a particular account -- that makes it much easier to filter out bullshit, and mimics the way fakes are detected on the rest of the internet.
I think I would need more details on this approach to understand what you're suggesting. How would you achieve this in a distributed system? And how do you get around the problem of vendors being able to increase their review score for free?
[1] http://pages.ebay.com/help/sell/fees.html#how