Earlier quoted context omitted.
Yeah, it's obviously snake oil. If you had a technology that increased the charge-cycle lifetime of a battery by any substantial amount, you wouldn't be marketing a stupid plastic box for mactards. You'd be cashing billion-dollar checks twice a day.
if you read the article, you'd see they're working on OEM deals to get the tech into batteries across the board. The Box is just a nice consumer demo so people can get their hands on it now. Actually a pretty smart PR move. Also, the patent: https://www.google.com/patents/WO2013142964A1
[1] https://www.google.com/search?tbm=pts&hl=en&q=Lithium+ion+fa...