Why Macbooks? Is Apple friendly towards people who replicate their connector interfaces? Or are Macs the only popular device out there where people wish "I wish I could carry an extra battery!"?
I would be shocked if they didn't have plans to expand to other products/devices. My guess is that they are betting that Macbook owners are most likely to pay right now. I'm not certain, but I'm willing to bet that Macbooks have a majority chunk of the high end laptop market.
So if I were in their shoes, I'd probably start with macbooks in order to gain a foothold.