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Wanelo: The First Million Users

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Re: Wanelo: The First Million Users

#51
Wanelo has a great conversational tone in it's copywriting. Check out the iPhone app update descriptions: http://www.appannie.com/apps/ios/app/wanelo-shopping/

I believe I've read somewhere that Deena writes those descriptions herself. She doesn't talk about it, but I think this personality goes a long way with her audience.

Re: Wanelo: The First Million Users

#52

This is an entirely bogus history. She had a tech co-founder and cut him out. I met him back in 2009. https://www.linkedin.com/profile/view?id=8860093 Why lie about it?

On slide 14 of the presentation, there's a screenshot of an email thread that he's part of.

Mirror, in case it gets taken down: http://i.imgur.com/OmultA0.png

Re: Wanelo: The First Million Users

#54

This is an entirely bogus history. She had a tech co-founder and cut him out. I met him back in 2009. https://www.linkedin.com/profile/view?id=8860093 Why lie about it?

The person at the LinkedIn link is Sarvjeet Ahuja. He claims [1] [2] to be a co-founder of Wanelo, and former CTO. I haven't found him mentioned in any documentation from the company, as opposed to just being from him - except one. In the company's CrunchBase profile, he is listed as being a co-founder back in 2009 [3]. I don't know enough about CrunchBase profiles to say whether this should be considered reliable evidence; can someone with more experience confirm?

Additionally, a VC report from 2011 talked about how "both founders have extensive knowledge of the high-tech industry" [4]. Another described Sarvjeet's extensive experience [5].

[1] https://angel.co/sarvjeet

[2] http://www.crunchbase.com/person/sarvjeet-ahuja

[3] http://www.crunchbase.com/company/wanelo

[4] http://gecr.co.uk/file_download/45/

[5] http://tmtinvestments.com/i/pdf/Wanelo%20RNS%20(22%20Nov%201...

Re: Wanelo: The First Million Users

#55
post #50
post #18

Earlier quoted context omitted.

Well in joshbert's defense the original phrasing already says "single, female, non-technical founder with no team " which would make this interpretation slightly redundant, so I can understand why he read it that way.

A solo founder can have a team (of non-founders), as the founder in this article does.

So they're employees. Paid / unpaid, stock?

Re: Wanelo: The First Million Users

#56
post #4
post #2

Can someone tell me why it could possibly be relevant to say that she is single?

Because it's about not having a co-founder; not her marital status.

It's minus half a credibility point for being a lone wolf founder. The reasons to have founders plural are countless.

Re: Wanelo: The First Million Users

#57
post #34

Slide 8: no one cares. Slide 9: not interesting. Slide 10: 30k monthly uniques. What happened there? That is all I really care about.

I asked her this question directly. She claims she did it via $20 a day on FB ads for a few months: https://twitter.com/siberianfruit/status/447961840090218496

Re: Wanelo: The First Million Users

#58
post #18

Earlier quoted context omitted.

Is it referencing her status as a founder(a single founder, versus having a co-founder)?

Well in joshbert's defense the original phrasing already says "single, female, non-technical founder with no team " which would make this interpretation slightly redundant, so I can understand why he read it that way.

Exactly, that was the original title.

Re: Wanelo: The First Million Users

#59
post #54

This is an entirely bogus history. She had a tech co-founder and cut him out. I met him back in 2009. https://www.linkedin.com/profile/view?id=8860093 Why lie about it?

The person at the LinkedIn link is Sarvjeet Ahuja. He claims [1] [2] to be a co-founder of Wanelo, and former CTO. I haven't found him mentioned in any documentation from the company, as opposed to just being from him - except one. In the company's CrunchBase profile, he is listed as being a co-founder back in 2009 [3]. I don't know enough about CrunchBase profiles to say whether this should be considered reliable ev…

[deleted]

Re: Wanelo: The First Million Users

#60
6 years. That's my favourite part. Kudos for sticking at it throughout when I'm sure there were times it felt less than certain it would work out.

Been working on my own startup for (what feels like) too long, having to actually earn a living in the meantime, so appreciate seeing another business go from seed to growth in a similar time scale.

People always laud the internet for allowing ordinary people to do all sorts of exceptional things. This is an example of one of those things, and it shouldn't be taken away from its creator for any of the infinite trivial reasons that could be imagined.

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