Earlier quoted context omitted.
Why is it relevant that she's female?
Specifying characteristics of exemplary people, can serve as an encouraging example for others with those characteristics. Maybe another potential future female founder will read about her example, and decide to pursue the same path. Not everyone needs that, but sometimes it helps.
Males and females look at things differently, too, so there must be huge markets for female founders, who really understands women much better than males does.
This was a perfect example, too, as shopping is something the female population really... Excels at. :)